Innocent has launched a new range of smoothies for kids. As can be expected from the fruit purists, the new smoothies contain no sweeteners, no additives, no preservatives or added sugar and are never made from concentrate. The company hopes the 100% fruit drinks will appeal not only to parents concerned with the healthiness of what their kids are drinking, but also to kids - who were consulted on what went into the first two flavours: orange, mango and pineapple; and apple and blackcurrant. The smoothies are packaged in carton wedges with straws, rather than bottles, and each comes with factual information about fruit and health for children.

Price: £14.40 per case (24 wedges, 60p per unit)
Available from: Innocent Drinks 020 8600 3939
www.innocentdrinks.co.uk


Product Type: Soft drinks, beverages