People often talk about out-of-the-box thinking, yet for many managers within hospitality this doesn’t happen naturally – even though everyone is capable. This fun and unusual session gives valuable techniques for awakening creativity plus a model for applying an option-led thinking process.

This Masterclass takes place at the Strand Academy, Strand Palace hotel in London and starts at 8.30am (refreshments served from 8am) and finishes at 10am. Places cost £75 + VAT. For more information, e-mail Jon Reed or phone 020 7836 6999. Three places can be booked for the price of two if reserved more than two weeks in advance.