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Bottled water set for bigger market share

(06 May 2005 09:59)

Bottled water is set to become the second most popular soft drink after fizzy drinks by 2008, according to new research from Highland Spring.

Water sales account for 15% of the UK soft drink market, but are predicted to increase to 21% within three years.

Still water makes up the majority of sales (86%) in the £1.2b bottled water market, which sees UK consumers quenching their thirst with more than two billion litres a year.

The star growth area for bottled water sales is in the workplace, which grew 76% in the last year and now accounts for more than a third of the market (37%).

The report, Liquid Assets, also found half of adults who drink wine in restaurants or hotels (52%) prefer to have bottled water with it.

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Restaurant-goers often prefer sparkling water with meals, and prefer water from glass bottles.

Hoteliers should also take note that 63% of visitors want bottled water in their hotel rooms, and most prefer chilled still water, so stocking bottled water in a minibar is a must.

Bottled facts

  • A third of hotel guests drink water before bed or first thing after waking.
  • Still water makes up 86% of bottled water sales.
  • The UK bottled water market is worth £1.2b and growing.
  • Glass is more popular than plastic.
  • Water sales account for 15% of UK soft drink sales.

Source: Highland Spring

Source: Caterer & Hotelkeeper

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16th October 2008