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Bottled water set for bigger market share(06 May 2005 09:59)Bottled water is set to become the second most popular soft drink after fizzy drinks by 2008, according to new research from Highland Spring. Water sales account for 15% of the UK soft drink market, but are predicted to increase to 21% within three years. Still water makes up the majority of sales (86%) in the £1.2b bottled water market, which sees UK consumers quenching their thirst with more than two billion litres a year. The star growth area for bottled water sales is in the workplace, which grew 76% in the last year and now accounts for more than a third of the market (37%). The report, Liquid Assets, also found half of adults who drink wine in restaurants or hotels (52%) prefer to have bottled water with it. Article continues below
Restaurant-goers often prefer sparkling water with meals, and prefer water from glass bottles. Hoteliers should also take note that 63% of visitors want bottled water in their hotel rooms, and most prefer chilled still water, so stocking bottled water in a minibar is a must. Bottled facts Source: Highland Spring Source: Caterer & Hotelkeeper |
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