Analysis, comment
Tags:Wine
Get ready for a Riesling revival(03 November 2005 00:00)Germany has always made some of the world's greatest white wines and I, for one, am a great Riesling fan. I particularly like those steely, stylish wines from the Mosel. But the general opinion seems to be that getting restaurant customers to try German wine remains a slog. A recent report said German wines are still not performing in the on-trade, but I challenge this statement. I feel the statistics don't represent the full on-trade sector because the information was supplied primarily by the UK's largest distributors rather than smaller independent merchants. These stats are interesting in terms of volume sold, but it's important to remember that many high-end, opinion-forming restaurants are seeing excellent sales of German wines. Article continues below
Martin Lam, chef-proprietor of London restaurant Ransome's Dock, says German wine sales have really taken off in the restaurant sector. "Today's hottest restaurant trend is for Asian, Japanese and Thai-style cuisine, and it's a sector where German wines, probably more than anywhere else, show their amazing versatility," he says. "You need not look far to see their popularity. "Nearly every modern restaurant wine list stocks the best German wines, and they sell - customers are buying, drinking and enjoying them." Ronan Sayburn, executive head sommelier for Gordon Ramsay Restaurants, says some consumers have negative preconceptions about German wine, but he has never had a customer reject one upon tasting it. The trick, he thinks, is to include a couple of German wines by the glass alongside a tasting menu. "We kick off a seven-course tasting menu by pairing a foie gras starter with a light and refreshing Riesling Sptlese rather than a Sauterne - its lush, tropical flavours and lightness in alcohol are a great counterbalance to the richness of the dish. People who return to the restaurant remember the great German wine they tried by the glass, so you can sell them a bottle the second time around." Finally, I admit Germany can still be a turn-off for some of our parents' generation, those who fought in the Second World War, and the baby boomers who were subjected to Liebfraumilch in the 1960s and 1970s. But it seems younger consumers are much more amenable to trying something new. Just remember that the fine wines of Germany are anything but new - they're just grossly underestimated. Are German wines as unpopular as everyone says? Iris Ellman, managing director, The WineBarn, Winchester Julian Payne, former general manager, the Ritz Nigel Blundell, consultant and ex-chairman of Siegel Wine Agencies Stephen Skelton MD, master of wine Source: Caterer & Hotelkeeper |
SPONSORED LINKSmost viewed newsBuy & Sell
|