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Fairmont and Raffles to unite in £2b deal(03 February 2006 00:00)Canadian luxury hotel group Fairmont is to join forces with top Asian hotel brand Raffles in a massive £2b deal. Article continues below
Dominic Murray, director at hotel consultancy CB Richard Ellis, said there was substantial merit in joining the two brands. "This is cute play from Colony Capital. This is now a 120-strong hotel group with two strong brands, one in Asia and one in North America. It puts a lot more weight behind their ability to expand in the luxury market and develop the brands," he said. Philip Camble, senior manager of travel, leisure and tourism at KPMG, said this could see the prince shift his development focus from Four Seasons Hotels, where he also has business interests, to Fairmont. "He can't brand everything at the top end as Four Seasons, so it makes sense to badge some as Fairmonts and have an additional luxury brand to target cities with." Eric Kudlak, European managing director for hotel property advisers Molinaro Koger, added: "This is an indication of the growing interest in the luxury hotel market." If the offer of US$45 (£25.4) per share is accepted by a two-thirds majority in April, Fairmont will be taken private. By Emily Manson Source: Caterer & Hotelkeeper |
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