Home-delivered pizzas will spearhead a predicted 41% boom in the sales of takeaway and convenience foods during the next decade, claims a new report.

The Convenience Food Report from think-tank the Future Foundation predicts the takeaway and convenience food sector will grow in value from £8.7b in 2005 to £12.3b in 2015.

It forecast the pizza delivery market will outperform the overall convenience sector, increasing both its value (from £540m in 2004 to £1.1b in 2015) and its total market share (from 6.4% to 9%).

Pizzas ordered through the internet or TV will sky-rocket 2877% (from £13m in 2005 to £374m in 2015) accounting for one in three home deliveries.

But the biggest growth in the next five years will be seen in text-messaged orders, which will contribute £44m of pizza delivery sales by 2015.

William Nelson from the Future Foundation said:  “Companies that offer a home delivery focus are better placed to take advantage of trends than takeaway-only operators,” said

The report was commissioned by Domino’s Pizza.

Spending on the convenience sector in 2004, in £1m at retail-selling prices

By Angela Frewin

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