How to… Maximise World Cup profits
* Promote fixtures well in advance and position your pub as the best local place to watch football.
\* Plan so you have enough staff and plenty of beer on order.
\* Check quantities because delivery dates may mean you are covering more than one big match in one batch.
\* Create an enthusiastic atmosphere before the kick-off with quizzes, barbecues and promotions. Maybe reserve the best seats in the house as a prize in a competition.
\* Ensure service is quick and efficient, particularly during half-time. Consider pre-pours.
\* Offer table service and pitchers.
\* Allocate enough space for chilled bottles and remove less popular lines for the day.
\* Food is good, but make it hand-held things easy to eat standing up.
\* Have plenty of change - particularly pound coins.
\* Think of ways to increase customer "dwell time" after the match with prize draws and food offers.
Information supplied by Punch Taverns