How to… Maximise World Cup profits

29 June 2006
How to… Maximise World Cup profits

* Promote fixtures well in advance and position your pub as the best local place to watch football.

\* Plan so you have enough staff and plenty of beer on order.

\* Check quantities because delivery dates may mean you are covering more than one big match in one batch.

\* Create an enthusiastic atmosphere before the kick-off with quizzes, barbecues and promotions. Maybe reserve the best seats in the house as a prize in a competition.

\* Ensure service is quick and efficient, particularly during half-time. Consider pre-pours.

\* Offer table service and pitchers.

\* Allocate enough space for chilled bottles and remove less popular lines for the day.

\* Food is good, but make it hand-held things easy to eat standing up.

\* Have plenty of change - particularly pound coins.

\* Think of ways to increase customer "dwell time" after the match with prize draws and food offers.

Information supplied by Punch Taverns

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