McDonald's strikes new Fifa deal

12 July 2006
McDonald's strikes new Fifa deal

McDonald's has extended its sponsorship of the World Cup with football's ruling body Fifa until 2014, it has been confirmed.

The fast-food giant will be a Fifa World Cup Sponsor with global rights to the 2010 World Cup in South Africa and the 2014 World Cup in South America, the venue of which is yet to be determined.

The renewal agreement also allows McDonald's to continue its status as the exclusive retail foodservice operations sponsor with special advertising rights.

Fifa president Joseph Blatter and Mary Dillon, McDonald's executive vice-president and global chief marketing officer, signed the agreement in Berlin.

"With McDonald's we have another long-time official sponsor on board for the Fifa World Cup events in 2010 and 2014," said Blatter. "This clearly shows that sponsoring the Fifa World Cup goes beyond backing the event financially."

McDonald's has sponsored the World Cup since 1994. The deal also includes sponsorship rights for the 2009 and 2013 Confederations Cups.

By Jim Butcher

This article originally appeared on mad.co.uk, the website which delivers business insight to professionals in marketing, media, new media, advertising and design.To subscribe to mad.co.uk and receive full access to their database of articles on these industries, click here.

Source: mad.co.uk

Get your copy of Caterer and Hotelkeeper every week -

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking