Burger King have appointed Peter Robinson as president of Burger King Europe, Middle East & Africa.

The role is responsible for all Burger King Corporation business in the region, including operations, marketing and franchisee development.

Robinson was previously president of Pillsbury USA and vice-president of General Mills, a producer of household food brands.

“Burger King has made significant strides in the past few years in Europe and the Middle East, and I’m confident we can accelerate the momentum,” he said.

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By Tom Vaughan

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