The Campaign for Real Ale attacks supermarket alcohol pricing

The Campaign for Real Ale (Camra) is the latest body to attack Britain's supermarkets for their rock-bottom alcohol prices.

Camra joins MP John Grogan in calling for action to end irresponsible drinks promotions amid concerns that it could encourage binge-drinking.

A survey by Camra revealed that Fosters and Carlsberg were available for the equivalent of just 54p a pint in some supermarkets, which sell the booze at a loss to tempt consumers in.

Camra chief executive, Mike Benner, said the "reckless, irresponsible and dangerous" pricing of alcohol was harming attempts to curb binge-drinking.

"This hard work is undermined by supermarkets selling enormous quantities of alcohol at prices that simply cannot be justified. An 18-year-old is free to take advantage of these ludicrous beer prices, walk out the supermarket door and drink in a completely unsupervised and unsafe environment," said Benner.

Camra is urging consumers to lobby their MP to sign John Grogan's Early Day Motion, with the hope that supermarkets will take their responsibilities more seriously.

MP calls for health minsters to take on supermarkets over cheap booze >>

Pubs continue to see alcohol sales slide to supermarkets >>

By Alex Blakelock

E-mail your comments to Alex Blakelock](mailto:chris.druce@rbi.co.uk?subject=Camra attacks supermarket alcohol pricing) here.

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