Marco Pierre White is new star on Hell's Kitchen

21 February 2007 by
Marco Pierre White is new star on Hell's Kitchen

Marco Pierre White was unveiled as the new star of TV show Hell's Kitchen yesterday, a move first reported in Caterer last October.

Pierre White will put 10 celebrities through their paces in the new series of the ITV1 reality show, to be broadcast later in the year.

"My approach on Hell's Kitchen will be about inspiring people and helping them, not belittling them and putting them down," he said.

"When people talk about Hell's Kitchen, one thing they never talk about is the food. One of the aspects of what we are going to do is to teach people how to cook."

At the launch at Luciano, his restaurant in St James's, central London, Pierre White shared his thoughts on fellow TV chefs, Jamie Oliver and Gordon Ramsay.

He dismissed Oliver's school dinners campaign as a "cynical" publicity stunt which has failed to improve children's food, and claimed that Ramsay "doesn't enrich my life in any way".

ITV's head of factual entertainment, Richard Cowles, said: "Marco Pierre White is a kitchen legend and we are very excited to have coaxed him out of retirement and into Hell's Kitchen.

"Now a group of celebrities will get the chance to be taught by the original super chef. It's going to be fascinating to see whether, after seven years away from the kitchen, Marco's fiery passion still burns bright - I suspect that time hasn't mellowed him."

Read exclusive extracts from Marco Pierre White's book >>

To view more on this story see the Caterer blog >>

By Daniel Thomas

E-mail your comments to Daniel Thomas](mailto:daniel.thomas@rbi.co.uk?subject=MPW is new star of Hell Kitchen) here.

Get your copy of Caterer and Hotelkeeper every week -

[Sudoku](http://www.caterersearch.com/Articles/Article.aspx?liArticleID=302619 "A new puzzle every day!") Join the craze and play Sudoku online!
[Newswire For the latest hospitality news, sign up for our e-mail news alerts.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking