De Vere Collection, owned by the Alternative Hotel Group (AHG) and comprising venue and hotel businesses, has launched a new website in keeping with its recent re-branding.

www.devere.co.uk is divided into De Vere Venues, De Vere Heritage and De Vere Deluxe.

Mandy Jennings, director of sales at De Vere Collection, said: “The new website represents much more than a redesign, it solidifies the creation of the De Vere Collection.”

AHG released details of its repositioning of De Vere last month.

Deluxe is now the company’s top end hotel offer, with six properties. Its entry hotel brand is Heritage.

De Vere Venues, previously known as Verve Venues, will focus on its core training, conference and business meeting remit.

It also signalled its intent to put food and beverage at the heart of the business going forward with a number of key appointments led by Duncan Ackery, previously chief executive at Tate Catering UK, who joined De Vere as its F&B development director in January.

Alternative Hotel Group reveals details of De Vere group rebrand >>

Food and beverage put at heart of De Vere restructure >>

By Chris Druce

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