No Catch... Just Cod, the world's first sustainable organic cod, launched last year and voted the best food service product at the 2006 Scottish Food and Drink Excellence Awards, can reach the kitchen within three days of harvesting compared with wild-caught fish that can spend up to 10 days in a trawler.

The fish are raised in the Shetlands to Organic Food Federation standards and contain no hormones, dyes or pesticides. The cod is sold in more than 40 restaurants across the UK, including venues owned by Gordon Ramsay, Marco Pierre White and Loch Fyne and is sold in twin-skin or skin-off pre-pack portions.

Shetland-based No Catch now has plans to make its sustainable, organic sea trout available to the food service sector.

To buy it, call 0131-718 6009

No Catch