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Third of businesses unaware of their rights when dealing with customer complaints(01 August 2007 10:26)Almost one third of hospitality operators are in the dark about their rights when it comes to dealing with awkward customers, a survey suggests. According to research from purchasing consortium Beacon, nearly half (43%) of businesses feel the level of complaints is on the rise with British consumers increasingly becoming less afraid of "making a scene". One in 10 says that customers refusing to pay for food, drinks or accommodation has become an increasing problem. But despite customers becoming more vocal, nearly two thirds (65%) of businesses believe that standards of service in the industry are getting better. Diane Webster, head of sales and marketing at Beacon, said: “As the consensus is that standards are rising, the hospitality industry should be careful to differentiate between genuine complaints, and dishonest claims.” Article continues below
She added: “It is essential that business-owners and managers know where they stand and what their rights are, in the same way that customers are beginning to.” Beacon advises that if a customer is refusing to pay managers should take down their name and address and fill in a small claims track form to get the money back. Waiting for food is most common complaint by UK diners >> Independents are best at dealing with complaints >> Handling customer complaints >> By Kerstin Kühn E-mail your comments to Kerstin Kühn here.
Source: CatererSearch |
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