Ideology is an alternative skincare product for hotel guests allergic or sensitive to the chemicals in conventional products from Australian supplier Concept Amenities.

The soaps and liquids, launched worldwide next month, are made from low-allergen raw materials that contain no petrochemicals, sulphates, artificial colours and no added fragrances.

Ideology is supplied in biodegradable packaging.

It joins the Kudos spa range of hair, bath and body products launched last July.

Stand S2907
Concept Amenities
00 613 9580 9977

Hotelympia
17-21 February 2008
ExCel, London