Domino's to introduce new look store design

Domino's Pizza is rolling out a new design for its 500-plus UK and Ireland outlets, which incorporates an open plan "pizza theatre".

The new look store layout, which will incorporate a glass viewing pane, will sit alongside new advertising material, signage and improved lighting.

Domino's said the cost of the store makeover, which is being met by franchisees, is around £20,000 and the firm aims to refurbish 100 stores a year.

Andy Emmerson, business development director at Domino's, said: "Not every pizza delivery company would be confident providing a behind the scenes snapshot of how its products are made.

"We thought that is was about time that we shouted about our commitment to quality a little louder."

The first store to fully adopt the new look is Domino's outlet on Stratford Road in Shirley, Birmingham.

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By Chris Druce

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