The London Olympics in 2012 represent a huge opportunity to showcase Britain to the world and to boost the country’s tourism industry before, during and after the games.
VisitBritain predicts that 50-70% of the net economic benefit of the London Olympics will accrue through hospitality and tourism over 7-10 years.
Estimates suggest £2b could be generated and that almost two-thirds of this growth will happen in the four years after the games.
But to take advantage of these opportunities, there are a whole series of challenges for hospitality operators to address in areas such as skills, marketing and increased volumes.
Caterer will be tracking all the issues and uncovering the news regarding the London Olympics that is relevant to the hospitality and tourism industries.Bookmark this section to find all the latest news and views for hospitality operators relating to the London Olympics, plus latest blog posts and video clips.
Leadership lessons from the OlympicsWill hospitality gain from 2012?Nice strategy, but where’s the money?Developing a Tourism Strategy for 2012
British Olympic success will drive tourism to the London 2012
Olympics fuel high jump in Beijing hotel rates
Beijing hotels slash rates as tourist fail to show during Olympics
Dog meat suspended from Beijing menus for Olympics
Olympics hosts see falls in tourist numbers after Games
Tourist numbers fall in China's Olympic year
Hotels overcharging during Olympics could harm UK tourism
Hotels and caterers set to miss out on London Olympic benefit
Tourism benefits of hosting Olympics underestimated
Hospitality needs to improve skills in time for Olympics
Extra tourism funding is not the answer, says tourism minister
2012 Olympics tourism plan faces another delay
Skills strategy to boost industry opportunities launched
New tourism consultation launchedBenefits of Olympic Games will not come automatically, warns Visit London bossUK tourism bosses fail to secure 'dot-travel' domain nameStaff must improve customer service in time for OlympicsFunding plea for OlympicsGovernment must overhaul tourism strategy urgently if the UK economy is to enjoy boost from OlympicsPrepare for post-Olympic boom, industry is urgedCateys 2006 Special Award - Lord Sebastian Coe
London 2012 Olympics promo – BelieveLondon 2012 Olympic Games Aquatic Centre animationLondon Olympics 2012 Opening Ceremony MontageLondon winning the 2012 OlympicsLondon 2012 Olympics Promo – Imagine
London 2012The Mayor of London London SalmonBlah Blah Flowers
London 2012 official website >>
London Olympics on Wikipedia >>
London Olympics on the BBC >>
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