Sandie Dawe takes on top role at VisitBritain

11 May 2009 by
Sandie Dawe takes on top role at VisitBritain

VisitBritain has promoted deputy chief executive Sandie Dawe to chief executive with immediate effect.

Dawe replaces Tom Wright who left the tourism body earlier this year to join a charity and takes the reigns from VisitBritain chairman Christopher Rodrigues, who was acting chief executive.

Rodrigues, who remains chairman, said the nomination committee had interviewed a "number of skilled candidates" but was unanimous in its view that Dawe was the best person for the role.

"She has the best combination of knowledge, experience, insight, creativity and leadership skills to do the job," he said.

"More importantly, these skills are combined with a passion for promoting Britain and its nations and regions which the board regards as an essential quality in the VisitBritain chief executive".

Dawe said it would be a "real privilege to lead VisitBritain in its support of the tourism industry in the toughest economic climate in years, to win market share for Britain and to ensure that tourism is recognised as an important British industry".

Dawe joined the British Tourist Authority from the London Tourist Board in 1991 and since then has held a variety of positions in VisitBritain in communications, public relations, policy, marketing and strategy. Her early career included working for the Book Marketing Council and the BBC World Service.

VisitBritain boss quits as funds are cut >>

VisitBritain appoints interim deputy chief executive >>

Government takes tourism more seriously with VisitBritain appointment >>

New tourism minister Barbara Follett grilled by Caterer readers >>

By Gemma Sharkey

E-mail your comments to Gemma Sharkey here.

Caterersearch.com jobs
Looking for a new job? Find your next job here with Caterersearch.com

Blogs on Caterersearch.com](http://www.caterersearch.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking