Pubs urged to support campaign promoting sensible drinking

02 September 2009 by
Pubs urged to support campaign promoting sensible drinking

Pubs and bar operators are being called on to support a new campaign designed to encourage more sensible drinking among young adults.

The Campaign for Smarter Drinking, which has been launched by charity Drinkaware, includes posters, drink mats and signs with the strapline: "Why let good times go bad?"

The £100m five-year government-supported campaign is urging the industry to take more responsibility when it comes to tackling the problem of anti-social drinking.

The secretary of state for health Andy Burnham said: "We're facing a growing public health problem where people are regularly drinking too much. Clearly the industry has a responsibility to play in tackling this problem and I hope this campaign will make a real difference to people's attitudes to their drinking behaviour."

The campaign, targeted at 18 to 34-year-olds, is designed to use the direct relationship drinks brands have with consumers to emphasise the benefits of responsible enjoyment rather than telling young adults what to do.

It is sponsored across the drinks industry by 45 producers and trade associations and will work in conjunction with other government and industry initiatives including Know Your Limits and the recommended daily and weekly alcohol unit consumption.

Drinkaware chairman Derek Lewis said: "From this month Drinkaware will ensure consumers have the facts they need to make informed choices about drinking. Changing behaviour starts with education and society as a whole stands to gain."

Pubs industry rejects plan for plastic pint glasses >>

All-you-can-drink offers to be banned >>

The human cost of pub closures >>

By Emma White

E-mail your comments to Emma White here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk

Caterersearch.com jobs
Looking for a new job? Find your next pub job here with Caterersearch.com jobs

Blogs on Caterersearch.com](http://www.caterersearch.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking