New £500 ‘world's strongest beer' goes on sale

22 July 2010
New £500 ‘world's strongest beer' goes on sale

Scotland's largest independent brewer BrewDog has created another "world's strongest beer", this time at 55% ABV and packaged using bottles made from dead animals.

BrewDog insists that the controversial new beer, called The End of History, is not a fake.

The beer - a blond Belgian ale infused with nettles and juniper berries - is on sale on the firm's website at £500 for a bottled adorned with a dead stoat, and £700 for one with a grey squirrel.

A total of 12 bottles have been produced, including one hare, although two have already been sold to a customer in Denmark.

The firm had previously laid claim to the world's strongest beer with Sink the Bismarck at 41% ABV.

BrewDog co-founder said James Watt: "The impact of The End of History is a perfect conceptual marriage between taxidermy, art and craft brewing. The bottles are at once beautiful and disturbing - they disrupt conventions and break taboos, just like the beer they hold within them."

The End of History's high alcohol content was generated by a freezing technique whereby the beer is kept at temperatures well below freezing to separate the water from the solution. The beer is so expensive because the process is repeated dozens of times, requiring hundreds of litres of beer to be reduced through the process to produce just enough for a 330ml bottle.

Super-strong beer by BrewDog banned from UK bars >>

By Neil Gerrard

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