IHG franchisee completes Holiday Inn rebrand with London-Heathrow site

13 October 2010 by
IHG franchisee completes Holiday Inn rebrand with London-Heathrow site

(Left to Right: UK Holiday Inn MD, Will Morris and general manager of Holiday Inn Heathrow M4J4, Steve Shipley)

Holiday Inn franchisee LRG has relaunched its London-Heathrow hotel after a £3.5m refresh.

The group, which is InterContinental Hotel Group's (IHG) largest UK Holiday Inn franchisee with 57, has with the relaunch of the 617-bedroom Heathrow M4 J4 now rebranded all its sites.

Globally IHG is currently nearing the end of an ambitious $1b (£631m) rebrand of its 3,000-plus Holiday Inns, which has seen new signage and a new look for the long established brand.

Will Morris, UK managing director of Holiday Inn and Crowne Plaza, said: "The global rebrand is yielding great results. Heathrow is a great example of how investing in a brand can really move individual hotels forward.

"From the fresh, inviting new bedrooms to the fantastic Academy conference and events centre, Holiday Inn London-Heathrow now has all the tools to be an even greater success than before."

Heythrop Park owner in talks to open UK's largest Crowne Plaza >>

First phase of largest Holiday Inn Express in Europe opens >>

UK's first Express by Holiday Inn sold >>

By Chris Druce

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk

Caterersearch.com jobs

Looking for a new job? Find your next job here with Caterersearch.com jobs

[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
TagsHotels
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking