Jersey boosts profile with new advertising campaign

Integrated agency Communique360 is launching a major new advertising campaign for Jersey Tourism.

The push, which starts tomorrow, encompasses television and print advertising, with 10 and 30 second spots appearing on Channel 4, Channel 5, ITV and Sky and print executions placed in major national newspapers.

Media planning and buying was handled by Allied Media. The campaign will run for two months.

Communique360, which was appointed to the Jersey Tourism account in September 2006, has been tasked with increasing the length of time visitors spend on the Channel island.

Although visitor numbers to Jersey increased by 1% in 2005, tourist income fell due to a declining average length of stay.

Jersey’s Economic Development Department, which oversees Jersey Tourism, has approved the new push, which carries the strapline “Discover a World That’s Closer to Home.”

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This article originally appeared on mad.co.uk, the website which delivers business insight to professionals in marketing, media, new media, advertising and design. To subscribe to mad.co.uk and receive full access to their database of articles on these industries, click here.

Source: mad.co.uk  

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