Ignite plans to expand brand in London and beyond

Bar and restaurant operator Ignite Group, owner of neighbourhood restaurant Bumpkin in London's Notting Hill, is planning to expand the brand.

Managing director Matthew Hermer told Caterer he was looking to extend the concept by launching five further eateries in London as well as a number of restaurants outside the capital.

"We're in the process of refining the brand, particularly to make it suitable for areas outside London, but are still deciding on the name," he said. "We're hoping to have added two London restaurants and one or two outside the capital by the end of the year. The plan is a slow but continual rollout. We're in no rush."

The group is increasing its management team to support the expansion, which is likely to include restaurants in the City, Chelsea and Maida Vale, said Hermer.

Ignite Group currently runs six establishments in London including Eclipse, Boujis, Cocoon, Volstead and Bumpkin.

Bumpkin, which opened in November, is a 100-cover all-day brasserie and restaurant housed in a four-storey building.

Head chef Oliver Prince's menu offers wholesome cooking with a focus on sustainable, locally sourced ingredients.

By Kerstin Kühn

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