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Hotels in the West Midlands increased revenue per available room (revpar) by 5% during the month of December.
Revpar was £41.07 in December 2007, compared with £39.12 in the corresponding month of 2006, according to figures from hospitality research company STR Global.
Occupancy grew by 0.4 percentage points to 60% while average room rate increased by 4.3% to £68.40, compared with £65.60 in December 2006.
View the regional statistics file (in PDF format) for West Midland hotels for the year to December 2007 >>Scroll down for previous regional performance figures.
STR Global was created by the merger of hospitality research companies Smith Travel Research (STR), Deloitte’s HotelBenchmark and The Bench.
It offers hotel research to clients that include hotel operators, developers, financiers and analysts, providing regular and custom reports covering more than 35,000 hotels in 1,300 global markets.
As well as global hotel performance data, STR Global tracks a variety of Profitability, Pipeline and Census data covering all aspects of the industry.
Archive of Bench Regional Monthly Performance Figures
Source: STR Global
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