The "It has to be Heinz" campaign is the focus for Heinz Foodservice at this year's Hotelympia, highlighting the deep connections the Heinz brand holds with consumers and the fact some things just "have to be".
The campaign was sparked following market research, which identified eight key platforms that capture key life experiences where "it has to be" and food experiences in which people recognise "It has to be Heinz".
Platforms such as "Perfect Partners", for instance, bring to life the emotional connection between Heinz Tomato Ketchup and chips, while the "Comfort and Satisfaction" platform is typified by a soothing bowl of Heinz Classic Tomato Soup.
To mark the food service launch of the campaign, which will continue through 2010 and into 2011, Heinz Foodservice has five hampers to give away to Buy It! readers containing a selection of Heinz products including Heinz Tomato Ketchup and Heinz Beanz. For the chance to receive a hamper, e‑mail Heinz@proactivecommunications.co.uk quoting "It has to be Heinz hamper" in the subject line.
For more information on Heinz Foodservice, visit www.heinzsight.co.uk or stand S2459 at Hotelympia