Whether you're shouting about the launch of a theme night, a new-look bar or work you're doing in the community, a well-written press release allows you to share good news and future events with the press.
Some key tips:
- Use strong, creative headlines
- Write in the third person, and in the present or future tense
- Send information to the right person and personalise each e-mail
- Include high-resolution images - a minimum of 300dpi
- The first paragraph is key and should be a summary of the story. Who, what when, where, why.
- Body copy should spell out the key selling points
- Notes to editor: use this section with care and include any other information you think may be of use such as company background, location, etc
- Remember to include your contact details