Roadside hospitality operator Welcome Break has announced a partnership with Waitrose to develop to their business relationship and further grow the supermarket’s service station presence.
Following the success of two Waitrose stores opened on Welcome Break sites earlier in the year, the franchise-partnership will roll out the model to a further nine locations.
The first three of these are planned for November 2009. More stores will be considered at the end of the nine-store expansion phase.
Waitrose managing director Mark Price commented: “Working with partners of this quality, with their strong reputations and extensive representation, will mean we make a dynamic entry into convenience and fully exploit the business opportunity.”
Welcome Break entered into the franchise partnership with Waitrose in May 2009, with the opening of two stores on the M40 at Oxford and the A1-M25 at South Mimms.
The openings created 50 jobs and follow a similar format to rival Moto which has a deal with Marks and Spencer Simply Food.
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By Janie Stamford
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