The Days Hotel Birmingham West has opened in West Bromwich with 133 bedrooms and rates ranging from £61 to £75.
The hotel is situated close to Dudley and Wolverhampton, with nearby rail and road links to Birmingham city centre and Birmingham International Airport.
Developed in conjunction with local company BIC Hotels, the property is part of a brand operated by Cendant UK and Ireland, which also includes Days Inn and Days Serviced Apartments.
The group has 28 properties in the UK, with 10 more planned before the end of the year. The Days Hotel South Ruislip, London, is due to open later this month.