Yazoo flavoured milk has come up with a new improved recipe. The product is already promoted as a healthier choice, and this move signals the brand's intent to hone this competitive edge through the introduction of natural flavours and real fruit juice.
The brand is also renewing its packaging design to reflect this more natural composition.
The new recipe and packaging span the entire product portfolio, including 200ml kids' lunchbox sizes, 500g adult impulse bottles and the family-sized one-litre pack.
And as part of the category shake-up, Yazoo is also introducing a new chilled 300ml impulse offering: with a new-look pack design, this grabbable bottle targets on-the-go consumers.
Yazoo is already low in fat, with less than 5% added sugar and no preservatives, artificial sweeteners or nasty colours - so it's one of the few drinks which meets tough UK government regulation for use in schools and can help retailers add that all-important healthier dimension to their soft drinks offering, to consumers of all ages, and at a sensible price.
The product is available as:
- 500ml (10 bottles in an outer) rrp 85p
- 300ml (available in strawberry and chocolate) rrp 74p
- 4 x 200ml pack (four packs in an outer) rrp £1.35
- 6 x 200ml pack rrp £1.99
- 1 litre bottle rrp £1.09
Yazoo has a retail value of more than £75m, and is currently enjoying its biggest-ever advertising and promotional spend (more than £3.5m for 2008).
To buy it, call
Yazoo
01403 220 724