Product Valentine research
The Truth Women are more experimental than men when it comes to ice-cream flavours, according to a survey of diners commissioned by luxury Swiss ice-cream maker Mövenpick. As well as being more passionate about their choice of ice-cream and expressing a keenness to experience different flavours and textures, women also tend to favour rich, creamy indulgent flavours, while men are happiest sticking to what they know best. As far as men are concerned, the most important consideration when choosing an ice-cream is portion size and making sure it will fill them up after a meal.
Share the love Sharing desserts are ideal for couples, as they offer plenty of scope to satisfy male appetites, while providing a selection of different tastes and textures to engage female diners and encourage their male companions to leave their comfort zone.
More information For a copy of Mövenpick Ice-cream's Guide to Increasing Dessert Sales call 01483 205500 or email enquiries.moevenpick@uk.nestle.com