Further to Bob Cotton's opinion (Caterer, 19 October, page 23) - it's vital that the Government wakes up and smells the coffee regarding England's marketing.
The country will end up languishing in the backwaters of the tourism industry if the Government doesn't fully support a cohesive marketing approach for England.
And, yes, that means cash.
Anna Mansfield
By e-mail
Have your say
Click here to e-mail your comments. The editor reserves the right to edit comments.