With 1,350 suppliers from 43 countries exhibiting, and more than 26,000 visitors, the biennial IFE show, at London’s ExCeL from 13 to 16 March, is one of the largest food and drinks trade shows anywhere, covering the whole of the industry in nine product-specific sections.
New to this year’s show, and of particular interest to the hospitality trade, will be two chef demonstration areas. Caterer & Hotelkeeper’s Chef @ IFE Innovation will showcase leading chefs, such as Philip Howard of London’s two-Michelin-starred The Square, who will be giving away a few tricks of the trade.
Meanwhile Chef @ IFE Inspiration, sponsored by The Food Development Association, will provide practical answers to a range of culinary and catering questions.
The Fresh Ideas @ IFE section will highlight what experts believe are the most innovative and exceptional food and drink products launched within the last year, while at Futures @ IFE, industry experts will give seminars and demonstrations of up-and-coming products and trends.
Then there's The Drinks Academy @ IFE, which will provide drinks tasting sessions, advice on maximizing drink sales profits, and pointers to perfect cocktails.
Entry is free of charge for delegates who pre-register, or £30 on the door.