Smith Travel Research and The Bench join forces for global hotel benchmarking service

US company Smith Travel Research (STR) and UK hotel data provider The Bench have joined forces to create a global benchmarking service.

The two companies have merged their hotel performance tracking businesses to create a service that will provide performance metrics on a daily, weekly and monthly basis for destinations around the world.

Jonathan Worsley, chairman and co-owner of The Bench, said: “There is a real need within the industry to provide a global solution to hotel benchmarking data and we are delighted to now offer such a product by combining forces with STR.”

As part of the deal STR has purchased a minority stake in The Bench.

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