Also linked to the "It Has To Be Heinz" campaign is a National Chip Week giveaway featuring Heinz Tomato Ketchup. The first five Buy It! readers picked out will receive 10 cases of the best-selling sauce in its iconic 342g glass bottle.
Heinz identified eight key platforms to understand consumers' motivations when deciding what to eat and says the platform "Perfect Partners" brings to life the emotional connection naturally made between Heinz Tomato Ketchup and a piping hot plate of chips. Of a food service tomato sauce market estimated to be worth £53.8m, Heinz Tomato Ketchup has a 54.5% value share, according to ACNielsen data.
"Heinz Tomato Ketchup is cherished by the British people, and it's hard to find someone who doesn't have significant personal connections with it," said brand manager for Heinz Foodservice, Tal Drori.
"Combine this with the fact classic British dishes such as fish and chips are having a comeback as comfort foods in the recession, and you have profit on a plate."
For the chance to receive the cases of Heinz Tomato Ketchup, email your details to Heinz@proactivecompetitions.co.uk, quoting "It Has to Be Heinz TK - National Chip Week Table Top Bottle giveaway" in the subject box.
To find out more about Heinz Tomato Ketchup visit www.heinzsight.co.uk