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Caterer & Hotelkeeper Magazine

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London Boat Show achieves record attendance at ExCel

James Garner
Friday 30 January 2004 14:29

Caterers at east London venue ExCel enjoyed the best-ever London Boat Show, with record attendances.

Organisers of the event, held at ExCel for the first time in its 50-year history, said a bumper crowd of 210,000 passed through its gates for the 10-day show in early January, 45% more than the previous year.

Visitor spend was, on average, £7.50, the highest spend at any event held at the venue.

The Costa Coffee outlet recorded sales 20% higher than usual and retail outlet Birleys sold a total of 12,000 burgers, 1,500 on the last Saturday - a record for its operations.

The next event to be held at ExCel is Hotelympia, which runs from 23 to 27 February.

Consumed at the boat show

  • 100,000 coffees
  • 30,000 hot dogs
  • 24,000 chestnuts
  • 20,000 pizzas
  • 12,000 filled bagels
  • 10,000 Cornish pasties
  • 60,000 pints of Guinness
  • 1,400 Champagne bottles

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