Lindley forced to ditch New York Jack's brand name

28 February 2012 by
Lindley forced to ditch New York Jack's brand name

Lindley Venue Catering has been forced to rename its recently launched hotdog brand after it was found that New York Jack's shared its name with an US gentleman's social club of dubious reputation.

The caterer, part of the Lindley Group, had piloted the hotdog brand at Tottenham Hotspur FC's White Hart Lane stadium to huge success.

After sales grew by an impressive 28%, Lindley earlier this month announced the rollout of the brand to other clients.

But the discovery of the niche New York group of the same name led Lindley to quickly rebrand the retail concept.

Adam Elliott, chief executive of the Lindley Group, explained: "The name was very thoroughly researched when Lindley registered the trademark several months ago and at that time no issues were found.

"Subsequently, on seeking to roll out the concept following a successful pilot, we became aware of the existence of a social club in New York operating under the name.

"We immediately took the decision to change the name of our branded retail concept to Frank's Original New York Streetdogs to disassociate our outlets from any connection with the club in the States."

Lindley launches new branded concepts for stadium catering >>

Lindley wins seven-year deal at Gillingham Football Club >>

Lindley wins £8.2m contract with Sheffield Wednesday FC >>

By Janie Manzoori-Stamford

E-mail your comments to Janie Manzoori-Stamford here.

Tabletalk
Tabletalk
If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.catererandhotelkeeper.com/tabletalk

Catererandhotelkeeper.com jobs

Looking for a new job? Find your next job here with Catererandhotelkeeper.com jobs

Blogs on Catererandhotelkeeper.com ](http://www.catererandhotelkeeper.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[E-newsletters](http://www.catererandhotelkeeper.com/email-newsletters.htm)[ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking