The trend towards on-the-go eating - and the innovation of products designed for it - shows no sign of slowing, as this new breakfast drink proves. Natural Start is a carton of fruit juice fortified with concentrated skimmed milk and cereals, including wheat, corn and oats. The result is a smooth but thick juice drink, available in three flavours: orange and banana, pineapple and peach and peach and passion fruit. Multiple Marketing (the company launching the drink) says each 330ml carton contains the same amount of vitamins as a glass of fruit juice, the calcium equivalent of a glass of milk and energy equivalent of a bowl of cereal. Ambient, with a 12-month shelf life.
PRICE: £9.32 for a case of 18 x 330ml
AVAILABLE FROM: The Impact Agency on behalf of Multiple Marketing 020 7580 1770