Little Chef launches takeaway concept at 11 sites
Roadside diner chain Little Chef has launched a new takeaway concept called Little Chef Express, with 11 new sites set to launch across the country.
The sites will be based in existing Little Chef locations, and will offer barista coffee, tea, soft drinks and a range of meal deals including a breakfast bap and a hot drink for £2.69.
All 11 Little Chef Express restaurants have been completely re-decorated with a focus on bright, simple decor and to champion Charlie, the Little Chef mascot who features prominently on takeaway cups and packaging.
An additional 12 restaurants across the UK will also serve up the takeaway option, co-existing alongside Little Chef's traditional eat-in space.
Graham Sims, chairman of Little Chef, said: "The birth of Little Chef Express marks a radical move away from the historic ‘sit down and dine' option for which Little Chef became famous. Today we will break that historic mould by offering customers quality food quickly via our Little Chef Express restaurants. From today we aim to serve up the best taste, best quality and best value that can be found on our A road network."
Little Chef Express is available at the following locations: Bangor, Barnsdale Bar South, Colsterworth, Huntingdon, Monmouth North, Monmouth South, Northop Hall, Sutton Scotney South, Sutton Scotney North, Warminster and Whiddon Down.
The full takeaway offer is also available in the following revamped Little Chef restaurants: Amesbury, Black Cat, Doncaster, Fontwell, Ilminster, Kettering West, Markham Moor North, Podimore, Popham, Shrewsbury, Weston on the Green North, Winterbourne Abbas, Wisley South and York.
Little Chef waitress loses unfair dismissal claim >>
Little Chef to serve Lavazza coffee across 90 UK sites >>
Little Chef set to close 70 restaurants >>
By Neil Gerrard
E-mail your comments to Neil Gerrard here.
If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.catererandhotelkeeper.com/tabletalk
Catererandhotelkeeper.com jobs
Looking for a new job? Find your next job here with Catererandhotelkeeper.com jobs