A poor British summer, an exodus of Brits seeking better weather overseas and regional freak floods caused hotel occupancy levels to fall in August, according to the latest survey by PKF hotel consultancy services.
Occupancy dropped by 1.1 percentage points to 79.4% in London hotels, although average room rates grew by 6.2% to £89.57 and rooms yield increased by 4.7% to £71.15. In the provinces, occupancy grew marginally by 0.7 percentage points to 74.5%. Regional hotels increased average room rates by 4.7% to £61.71 and rooms yield by 5.6% to £45.96.