Industry data: PKF hotel performance data

Monthly figures on regional and London hotel performance from consultancy PKF.

Figures for May 2005

London hotels	2005	2004	Movement
Room rate	81.9%	80.1%	1.9%
Occupancy	£92.32	£90.56	1.9%
Rooms yield	£75.63	£72.50	4.3%

Figures for April 2005

London hotels	2005	2004	Movement
Room rate	£107.04	£98.98	8.1%
Occupancy	76.3%	72.6%	5.1%
Rooms yield	£81.71	£71.89	13.7%

Figures for March 2005

Figures for January 2005

UK Regional hotels (sample of 627)	2005	2004	Movement
Room rate	£63.16	£60.67	+4.1%
Occupancy	58.1%	58.3%	-0.2%
Rooms yield	£36.68	£35.39	+3.7%

London hotels (sample of 182)	2005	2004	Movement
Room rate	£97.67	£92.06	+6.1%
Occupancy	65.4%	65.9%	-0.5%
Rooms yield	£63.88	£60.75	+5.2%

Figures for December 2004

UK Regional hotels (sample of 548)	2004	2003	Movement
Room rate	£63.26	£60.90	+3.9%
Occupancy	61.5%	61.9%	-0.4%
Rooms yield	£38.91	£37.76	+3.1%

London hotels (sample of 184)	2004	2003	Movement
Room rate	£100.80	£93.37	+8%
Occupancy	69.7%	71.2%	-1.5%
Rooms yield	£70.22	£66.50	+5.6%

Figures for November 2004

UK regional hotels (sample of 660)	2004	2003	Movement
Room rate	£66.06	£63.62	+3.8%
Occupancy	73.6%	72.8%	+0.8%
Rooms yield	£48.62	£46.36	+4.9%

London hotels (sample of 166)	2004	2003	Movement
Room rate	£112.29	£105.85	+6.1%
Occupancy	81.3%	82.6%	-1.3%
Rooms yield	£91.24	£87.51	+4.3%

Key:

Room rate: rooms revenue divided by the total number of guests rooms occupied during the year
Room occupancy: the ratio of total occupied rooms to total available rooms
Rooms yield: room occupancy multiplied by the average achieved room rate

By Neil Gerrard

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