Marketing
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Premier Inn is to launch a £9m advertising campaign later this month highlighting its new identity, the budget hotel group announced today.
Posted: 05 February 2008 | 10:13
Marriott has launched a new global marketing campaign that uses different dance styles to highlight its international presence.
Posted: 17 December 2007 | 15:59
If you're serious about managing your supply chain responsibly, you must develop close relationships with your suppliers, says Mark Derry, chief executive of Loch Fyne Restaurants
Posted: 19 November 2007 | 11:30
British Waterways kicks off its first UK wide marketing campaign on Monday to boost the number of visitors to canals and riverside pubs.
Posted: 05 October 2007 | 15:54
Customers are looking for a lead on how to be greener, but they won't be fooled by lip service. Follow a green agenda and explain what you're doing
Posted: 02 October 2007 | 17:20
The number of adults visiting a pub during a typical week has fallen to just 15% over the past nine months but they still want a good atmosphere and a quite drink with friends when they nip down to the boozer.
Posted: 14 September 2007 | 14:31
The Government now seems to understand the economic value of tourism and hospitality - but the acid test awaits, warns Kurt Janson, policy director at the Tourism Alliance
Posted: 13 September 2007 | 00:00
The Government's cash boost for rural tourism marketing has been welcomed by trade associations, but experts say it must be spent wisely if it is to have a significant effect.
Posted: 23 August 2007 | 07:00
The British Hospitality Association (BHA) has given a cautious welcome to the aid injection of £1m into the marketing budget for rural tourism by the Government.
Posted: 17 August 2007 | 08:00
Successful entrepreneurs rely on more than just flair to build their businesses. Most do a lot of local research, while some even set up on their former employer's doorstep. Emma Allen investigates the benefits
Posted: 16 August 2007 | 00:00
The Government has stumped up an additional £750,000 cash to help market the UK’s rural tourism industry in the wake of the recent flooding and the foot-and-mouth outbreak.
Posted: 14 August 2007 | 16:08
The Government is expected to announce a package of aid to help market the UK’s rural tourism industry in the wake of the recent flooding and the foot-and-mouth outbreak.
Posted: 14 August 2007 | 10:35
As the Pride of Britain hotel consortium marks its 25th anniversary, chief executive Peter Hancock ponders what the next 25 years will hold
Posted: 02 August 2007 | 00:00
Hospitality businesses should understand how customers use web search engines to inform their decisions about where to stay or eat, and photographs and video clips are increasingly part of the equation. Ross Bentley reports
Posted: 12 July 2007 | 00:00
Hilton Hotels has joined some of the capital’s best known chefs to stage a one-hour blackout.
Posted: 19 June 2007 | 07:15
Is the Olympic logo more National Front than national event? wonders Sebastian Conran, creative director, Conran & Partners
Posted: 14 June 2007 | 00:00
Some of London’s best known chefs are backing a climate change campaign and are switching off their restaurant lights.
Posted: 13 June 2007 | 17:00
Businesses should not forget to exploit their most valuable - and free - marketing tool, says consultant Max Lawrence
Posted: 31 May 2007 | 00:00
Travelodge is increasing its UK marketing budget by 20% this year under its £3.5b plans to open 4,000 new rooms per annum until 2020.
Posted: 25 May 2007 | 15:30
The travel and tourism sector must manage its environmental impact better or face a consumer backlash, industry leaders have admitted.
Posted: 17 May 2007 | 15:15
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