Marketing
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Seasonality, poor staff retention and a narrow customer base can all limit the turnover and value of a hospitality business. But if you can get the funding, there are ways to increase those figures - and now is a good time to try it. Tom Vaughan reports
Posted: 03 May 2007 | 00:00
Essential news from around the world, including: Shangri-La unveils new ‘face’ and Middle Eastern investment boom set
Posted: 02 May 2007 | 15:50
Hotel management company Legacy Hotels and Resorts is diversifying into marketing and distribution.
Posted: 01 May 2007 | 09:56
Has the industry become removed from its basics and littered with too many catchphrases? Mark Walton, GM of Roomzzz in Leeds, considers
Posted: 26 April 2007 | 00:00
According to Heinz Foodservice director Phil Jones, using well-known brands has a positive effect on your establishment's profit potential
Posted: 26 April 2007 | 00:00
Marriott managers and staff joined forces with environmental charity Thames 21 last week to clear litter from the River Thames as part of the hotel group’s environmental awareness month.
Posted: 25 April 2007 | 16:09
Paul Sault, revenue director at Apex Hotels, explains why the company is stumping up £100,000 to double its online business
Posted: 24 April 2007 | 15:30
More than a third of travellers are prepared to pay more to stay at an environmentally friendly hotel or resort, according to research from TripAdvisor.
Posted: 19 April 2007 | 15:15
Pamela Carvell, chairwoman of the Hotel Marketing Association, says now is the time for hoteliers to revise how they use market segmentation
Posted: 11 April 2007 | 12:10
The meetings and events industry - which accounts for an estimated quarter of UK tourism revenue - has called for greater support from government, after research revealed that corporate budgets are being tightened.
Posted: 27 March 2007 | 15:14
Swiss-born Kurt Ritter has been president and chief executive of the Rezidor Hotel Group since 1989, after joining the company in 1976 as general manager of the SAS Luleå hotel in Sweden. The group is entering an exciting new phase following its flotation last year. He talks to Emily Manson
Posted: 22 March 2007 | 00:00
Essential news from around the world, including: Golden Tulip management deal with Shanghai hotel begins; Small Luxury Hotels appoints new VP of gobal marketing; Coffee Republic signs Turkish franchise deal and more...
Posted: 19 March 2007 | 08:30
The Cateys Marketing Awards deadline is looming and you only have until Friday 23 March to get your nominations in.
Posted: 16 March 2007 | 17:30
De Vere Collection, owned by the Alternative Hotel Group (AHG) and comprising venue and hotel businesses, has launched a new website in keeping with its recent re-branding.
Posted: 12 March 2007 | 10:00
Independent hotel operators can work together to compete with the big brands, says Peter Hancock, chief executive, Pride of Britain Hotels
Posted: 08 March 2007 | 00:00
Tiger Tiger owner Novus Leisure, formerly Urbium, has launched a new website to provide marketing and sales support for its eight city-based venues.
Posted: 07 March 2007 | 12:00
TGI Friday’s the family dining chain, is on the hunt for a marketing director now the company is back in the hands of its founders.
Posted: 22 February 2007 | 13:25
Luxury hotel chain Rocco Forte Hotels (RFH) has awarded advertising agency Beattie McGuinness Bungay a £4m global marketing deal.
Posted: 14 February 2007 | 16:51
VisitBritain is to tone down its overt sexual advertising to potential gay holidaymakers, after research found the market was turned off by the stereotypical portrayal.
Posted: 14 February 2007 | 10:03
Focusing solely on couples for Valentine’s Day misses a potential business opportunity to market to singles, according to market analyst HVS.
Posted: 12 February 2007 | 17:42
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