CATERER EATS OUT
Marketing
Pages 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | Previous | Next Bright SparkTotally Hampered - a new service offered by the Metro restaurant in Clapham... Trading on the InternetDino Wilkinson, an IT lawyer at Kimbells LLP, looks at some of the issues restaurant, hotel and pub operators must consider in order to trade legally and successfully via the internet Visit London gets its own TV channelLondon's marketing board, Visit London, is launching a £2m digital TV channel to inspire residents and tourists to get to know the capital better. How can I get into marketing?I'm 23 and have worked in restaurants, bars and hotels - both front of house and in the kitchen. I'd like to join the marketing sector of the industry. Where do I begin? Buy before you fly
Property Advice zoneHow to compile a comprehensive business plan Strength in numbers
Your Shout: Rod Taylor, Hotels Team Leader, Barclays BankWhy the banks are going back to hotel school. RFH's butlers put bubbles in your bathRocco Forte Hotels is introducing a "bath butler" service across all of its UK hotels next month... Star treatmentCelebrities can be a nice little earner when they're staying at your hotel or eating at your restaurant. But it's a bit of a minefield when it comes to how you treat them and their hangers-on. We offer some advice on how to keep them happy... and coming back for more. Advertising: a quick way to waste money?Advertising is in many instances expensive, time-consuming and baffling. But there are some simple guidelines that will help make your advertising work... Promotions: the great give-awaySpecial offers are a great way of bringing in new business. But how do you get started? Stuart Harrison gives some pointers... Direct mail: junk mail with a purposeIt may have a dreadful reputation, but direct mail can be a highly effective way of improving your profits... Making a marketing planMarketing plans are often neglected. But planning for the year ahead is well worth the effort. Here's how to get started. Selling conferences and functionsHave you got the right processes in place to convert enquiries into business? Do you know the real value of the business you want and what business you want back? Stuart Harrison sets out some basic rules... How to handle a show-roundFamiliarisation visits from hotel booking agents or prospective customers can be a good way of bringing in business - if they are conducted properly. Stuart Harrison helps you plan that perfect visit...
How to win business through telephone salesYou can convert that telephone call into new business by sticking to a few well-tried steps, says Stuart Harrison. Selling weddings more profitablyMore than 50% of all non-church weddings now take place in a hotel. Are you getting your share? Stuart Harrison looks at how to sell weddings to the prospective bride and her mother; how to value a wedding; and how to sell more rooms with the wedding. Ten ways to make your staff more successful at sellingNot everyone is naturally gifted at selling. Take a look at these ten tips to improve your sales team's performance. Public relations: a basic guidePublic relations are an important part of the marketing mix. Stuart Harrison lays down some golden rules... Pages 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | Previous | Next |
Most Viewed ArticlesLatest Blog Posts |
