Marketing
Pages 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 Previous | Next Is advertising worth the expense?There's been a dip in sales at my restaurant over the last two months and I need to take action. Is advertising worth the expense? 12 things that changed hotelsWhat is the single most important concept that has changed the hotel world in the past few decades? We asked some of the country's top hoteliers - and came up with 12. David Harris reports Crisis communications guideRobert Wright, managing director of hospitality PR and marketing agency Davies Tanner, advises on how to deal with the media in the event of a crisis 'Emotive branding is the future'Starwood Hotels & Resorts is moving away from priced-based competition and traditional segmentation to focus on "emotional branding". Cumbrian hotel offers haven for World Cup ''football widows''
How to market a new restaurant
Caterers must fly green flagContract caterers are coming under increased pressure from clients to provide an environmentally sustainable service, according to leading industry figures. Soul survivor
Michels plans £1b hotel fund - For more hospitality stories, see what the weekend papers say
More credit for online sectorThere was much to commend in your report (Caterer, 4 May, page 36) on relations between the hotel and online sectors. Round table: Online hotel bookingFollowing a high-profile bust-up, relations between hoteliers and online distributors have been rocky in recent years. With this in mind, Caterer and online travel brand Opodo brought together some leading players in the field of hotel distribution to slug it out Starwood joins the hunt for De Vere... For more hospitality stories, see what the weekend papers say
10 ways to improve your websiteIt's no good running a five-star hotel if your website is only one-star. And how will potential clients surfing the internet know your restaurant is top-class if your online promotion is second-rate? Ross Bentley offers some solutions The White Lion: Up for the cup... of sangria
Initial Style Conferences rebrands as Verve Venues
Are your prices consistent?
Rate control is top benefit of internetRate flexibility is the biggest advantage derived from having your own website, according to hoteliers surveyed exclusively by Caterer. Club Hotel & Spa: There's no competition
Mutton Renaissence and Defra release guide to meet demandMutton Renaissance and the Department of the Environment, Food and Rural Affairs (Defra) have released a new booklet hoping to satisfy those hungry to find out more about supplying mutton. Unleashing the power of the web
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