Marketing

Pages 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 Previous | Next

English tourism to enjoy ad boost

Enjoy England is to launch a £1 million branding campaign that paints the country in exotic colours.
Posted: 11 January 2006 | 10:11

Beware of the blog

Photograph of Sarah LelicThe rise of blogging spells bad news for hard-won reputations in the hospitality trade, writes Sarah Lelic, Editor, mad.co.uk.
Posted: 10 January 2006 | 15:37

Hotel marketing targets existing customers

Photograph of check-in terminalHoteliers have started spending more money on keeping existing customers than on winning new ones, according to a survey by mailing technology company Pitney Bowes.
Posted: 14 December 2005 | 15:52

Making the most of Christmas cheer

Photograhp of Sarah LelicA poor Christmas experience can end up damaging your trade for the year ahead, writes Sarah Lelic, editor, mad.co.uk
Posted: 07 December 2005 | 15:29

Marketer joins Little Chef board

Photograph of Little Chef restaurant logoLittle Chef head of marketing Joanne Blake has been promoted to marketing director and appointed to the board under the roadside diner chain’s new owners.
Posted: 07 December 2005 | 15:20

Travelodge may axe Buckle

Travelodge looks set to part company with director of brand marketing and former easyJet marketing chief Alistair Buckle after less than a year.
Posted: 07 December 2005 | 15:16

McDonald's not up to scratch

McDonald'sMcDonald's will acknowledge next week that it has not done enough to assuage concerns among the European market about the nutritional value of its meals and the quality of jobs it provides.
Posted: 30 November 2005 | 10:36

Premier Travel Inn launches late booking scheme

Premier Travel Inn logoPremier Travel Inn, the country’s largest budget hotel group, has launched a late rooms section on its website.
Posted: 20 September 2005 | 15:53

Lords hotel caters for cricket addicts

Twenty20 cup cricket competition action shot (free)Dorset Square hotel in London has launched a Cricket Withdrawal programme to help Ashes fans cope with the void created in their daily lives by the end of the series.
Posted: 20 September 2005 | 12:12

Gay marriages

A change in the law in December allowing gay people to marry provides a great opportunity to boost your income.
Posted: 30 August 2005 | 00:00

Developing a press pack

Putting together a good press pack, containing background materials and resources about your organisation, can help journalists quickly gather information he or she needs and hence improve your chances of good coverage.
Posted: 17 June 2005 | 00:00

Survey reveals hotel brochures creativity with the truth

A campaign highlighting “creative” descriptions in hotel brochures has found that truth often takes a back-seat when it comes to attracting customers.
Posted: 15 June 2005 | 12:35

Welcome Break joins KFC to bypass ad ban

Welcome Break has become the latest roadside services operator to bypass the ban on advertising to motorists.
Posted: 26 May 2005 | 13:21

Brand new market

Guests often seek little mementos of their stay at your hotel, and helping themselves to the toiletries is a favourite solution. So why not boost your revenue and your profile by offering them an attractively packaged range they'd be happy to pay for?
Posted: 26 May 2005 | 00:00

Marketing a restaurant

A fully operational restaurant with trained staff in both the kitchen and front-of-house, and a menu backed up by a full larder and wine cellar, is ready to welcome customers.
Posted: 20 May 2005 | 00:00

Making profit whilst the sun shines

British summer weather can be difficult to predict. But that doesn’t mean that caterers can’t cash in on increased trade from regulars and tourists to make the most of seasonal, summer opportunities.
Posted: 16 May 2005 | 00:00

Be aware

Graeme Cushion, solicitor at licensing solicitors Poppleston Allen, looks at the pitfalls in bars of poor lighting and cleaning that can result in licensees falling foul of random ABV testing
Posted: 01 May 2005 | 00:00

Fairtrade coffee consumers increase

Ethically sourced products are in demand - and that includes coffee. Forbes Mutch reports
Posted: 01 May 2005 | 00:00

How to conduct market research

Much of market research is straight forward common sense.
Posted: 29 April 2005 | 00:00

Data marketing and the law

The implementation of the Privacy and Electronic Communications (EC Directive) Regulations 2003, which govern electronic marketing - for example, e-mails and text messages - was a big change for business.
Posted: 27 April 2005 | 17:52

Pages 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 Previous | Next

Latest News

Most Viewed Articles

Latest Blog Posts

Subscribe
 
10th February 2012