Marketing

Pages 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | Previous | Next

Strategy clinic: making the most of the wedding market

"I want to make the most of the lucrative wedding market for my restaurant this summer. How can I do this?"
Posted: 20 March 2008 | 00:05

Nut Tree Inn is a rising star

After being bought by Mike North and Imogen Young 16 months ago, the Nut Tree Inn was named a rising one-star restaurant in January's Michelin guide. Tom Vaughan reports on how the prospect of a Michelin star affects the couple
Posted: 20 March 2008 | 00:05

Cateys Best Marketing Campaign awards deadline looms

Cateys 2008The closing date for entering the Best Group Marketing Campaign category and Best Independent Marketing Campaign category at the 2008 Cateys is now just over a week away (21 March).
Posted: 13 March 2008 | 17:13

Pride of the Valley hotel revamps image

Andrew Colley and Robin Knight have turned the Pride of the Valley into somewhere affluent local residents are happy to go. Janet Harmer reports on how the hoteliers are attracting a new market of discerning customers
Posted: 13 March 2008 | 00:05

Opportunities in the conference market

Conferences offer an opportunity to fill rooms and sell lucrative extras. So what can hoteliers do to attract this market? Catherine Quinn reports
Posted: 13 March 2008 | 00:05

It's time to restore British food culture

John Williams, chairman of the Academy of Culinary Arts, says that British Tourism Week, which runs until 18 March, is an ideal opportunity to celebrate British regional cooking
Posted: 13 March 2008 | 00:05

Don't panic - crisis talk goes too far, say industry experts

There were some extreme opinions expressed at the IHIF conference in Berlin, but, as Gemma Sharkey discovered, no one considers this to be a recession
Posted: 13 March 2008 | 00:05

David Colcombe, head chef, Opus, on the Delice initiative

Birmingham represents the UK in worldwide culinary network Delice, the Good Food Cities of the World, and last week hosted a culinary exchange programme...
Posted: 13 March 2008 | 00:02

How to: take a hotel room reservation

When a potential guest phones a hotel, the reservations agent needs a collection of skills to ensure that the booking is confirmed, says Ally Dombey managing director of training provider IFH UK. Don't underestimate this critical role. Ensure that staff are fully trained to make the most of the opportunity.
Posted: 13 March 2008 | 00:00

Travelodge parts company with marketing director

Travelodge logoTravelodge has parted company with marketing director Daniel Heale less than six months after he joined the budget hotel chain.
Posted: 08 February 2008 | 10:43

The industry where it's always time for a change

Skylon, LondonEveryone's at it - rebranding, that is. A change of image can be a crucial part of a company's strategy, but it's not without risks. Daniel Thomas investigates
Posted: 07 February 2008 | 00:00

Premier Inn to launch £9m advertising campaign

Lenny Henry at Premier Inn receptionPremier Inn is to launch a £9m advertising campaign later this month highlighting its new identity, the budget hotel group announced today.
Posted: 05 February 2008 | 10:13

Marriott launches new global marketing campaign

Marriott Grosvenor SquareMarriott has launched a new global marketing campaign that uses different dance styles to highlight its international presence.
Posted: 17 December 2007 | 15:59

Build up trust to strengthen your brand

If you're serious about managing your supply chain responsibly, you must develop close relationships with your suppliers, says Mark Derry, chief executive of Loch Fyne Restaurants
Posted: 19 November 2007 | 11:30

River and canal pubs to get marketing boost

Simon Salem, marketing and customer service director at British WaterwaysBritish Waterways kicks off its first UK wide marketing campaign on Monday to boost the number of visitors to canals and riverside pubs.
Posted: 05 October 2007 | 15:54

Pubs urged to improve promotions and target families

inside a pubThe number of adults visiting a pub during a typical week has fallen to just 15% over the past nine months but they still want a good atmosphere and a quite drink with friends when they nip down to the boozer.
Posted: 14 September 2007 | 14:31

True love... or just a crush?

True love... or just a crush?The Government now seems to understand the economic value of tourism and hospitality - but the acid test awaits, warns Kurt Janson, policy director at the Tourism Alliance
Posted: 13 September 2007 | 00:00

DCMS injects cash to market rural tourism

The Government's cash boost for rural tourism marketing has been welcomed by trade associations, but experts say it must be spent wisely if it is to have a significant effect.
Posted: 23 August 2007 | 07:00

BHA gives government's £1m marketing cash boost cautious welcome

foot-and-mouth outbreak in PirbrightThe British Hospitality Association (BHA) has given a cautious welcome to the aid injection of £1m into the marketing budget for rural tourism by the Government.
Posted: 17 August 2007 | 08:00

Setting up a business near your old workplace

Successful entrepreneurs rely on more than just flair to build their businesses. Most do a lot of local research, while some even set up on their former employer's doorstep. Emma Allen investigates the benefits
Posted: 16 August 2007 | 00:00

Pages 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | Previous | Next

 
11th October 2008