Marketing
Pages 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 Previous | Next
Domino's Pizza is set to launch a new gourmet pizza range to coincide with a massive new marketing campaign, the group announced today. The pizza delivery company is set to treble its marketing spend...
Posted: 25 July 2011 | 15:26
We live in a celebrity-obsessed world. And those celebrities that are plastered all over paparazzi-led mags, newspapers, television news and chat shows have to stay somewhere. Joanne Wood explains how a hotel can piggy-back on the potential for marketing and brand profiling
Posted: 22 July 2011 | 12:06
There is no denying the increasing importance of internet marketing for restaurants and hotels. The digital marketing mix is becoming more sophisticated and the tools available to engage, attract and convert customers are constantly changing and improving.
Posted: 15 July 2011 | 11:39
The Royal Wedding proved a popular draw for overseas visitors to the UK, who flocked in at increased numbers during the last quarter, VisitBritain has announced....
Posted: 14 July 2011 | 12:49
VisitBritain, the national tourism agency, has appointed Joss Croft as head of marketing. Croft's appointment comes as VisitBritain prepares for the roll out of its £100m public/private marketing programme over the next four years.
Posted: 06 July 2011 | 12:44
A hotel's own website is the most popular mean of promoting marketing deals to customers, according to a new survey from TripAdvisor. Of the 791 hoteliers and bed and breakfast operators who took part in the TripAdvisor Accommodation Owners Survey, 75% said they use their own website to market their property...
Posted: 29 June 2011 | 10:27
Michelin-starred chef Heston Blumenthal is on the hunt for an up and coming chef to design a signature British Airways menu for passengers flying to the...
Posted: 06 May 2011 | 11:16
Sheraton Hotels has dropped off the latest UK superbrands list, despite being placed at 63 last year. The top three hotel groups all moved down, with...
Posted: 23 March 2011 | 15:45
The Advertising Standards Authority has extended its remit to include company websites and social media. Legal expert David Bond explains what this means for those who advertise or promote via online content
Posted: 18 March 2011 | 15:22
How offering a gift card can drive sales and get customers through the door.
Posted: 18 February 2011 | 15:36
In light of the current financial climate, small business owners in the spa market need to find ways to boost profit with minimum expenditure, says Stirling Johnstone, publisher of spa management guide, Spa Source
Posted: 20 January 2011 | 12:09
Three former UK hotel executives have joined forces to launch a marketing consortium for ski resort hotels.
Posted: 06 January 2011 | 14:01
You can barely turn around these days without someone shouting about social media and the uses of Facebook, Twitter, YouTube, Flickr and all manner of similar new websites to reach customers.
Posted: 13 December 2010 | 11:23
Businesses must keep reinventing themselves, but core values remain the same, says Peter Hancock, chief executive of Pride of Britain Hotels
Posted: 12 November 2010 | 14:55
A round-up of the weekend’s news affecting the hospitality industry. News includes: UK Starbucks to trial location-based mobile phone marketing scheme; Pizza Express unveils new look, opening hours and menu; new jail menu rules spark outrage and more...
Posted: 18 October 2010 | 11:35
E-mail marketing costs nothing and can reap rewards, but you have to put in the groundwork in order to make it succeed. Paul Clapham runs through the do's and don'ts.
Posted: 14 October 2010 | 14:34
Blogging makes business sense for a hotel, providing you are fully committed to the project. But although a good blog must be personal and engaging, it should also be based on a business plan supported by hard data. Rajul Chande explains.
Posted: 07 October 2010 | 15:07
There's no point having a website if no one visits. Paul Clapham explains how you can help to drive traffic to your site.
Posted: 16 September 2010 | 15:37
The partnership between Michael Caines Restaurants and Abode Hotels provides two distinct brands that, although separate, work as one. Ben Walker reports.
Posted: 09 September 2010 | 12:02
Sports tourism is a big business and is not just for those places that a Premier League football team calls home. Paul Clapham reports on how to get a slice of the market.
Posted: 02 September 2010 | 12:38
Pages 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 Previous | Next
