Marketing
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Sales figures for Best Western hotels have been boosted by nearly 30% following the company's first television advertising campaign in the spring. Calls to the reservations team are also up by 70% and the sales figures for Best Business, aimed at small- to medium-sized businesses...
Posted: 06 August 2010 | 17:11
The hospitality industry is lagging behind when it comes to using the latest multimedia promotion tools. Daniel Thomas looks at how to use technology to get your message across.
Posted: 02 August 2010 | 17:36
De Vere Venues has launched a new "Welcome Home for Heroes" initiative, which offers the British military forces the chance to stay in one of its 25 participating properties for just £1 per room per night.
The offer, open to all military personnel returning from an operational tour of duty...
Posted: 05 July 2010 | 14:17
Facebook users are being offered 'mate-rates' hotel rooms for just £1 at the multi-million pound hotel Base2stay hotel opening in Liverpool next month.
The budget hotel is asking members of its fan page on the popular online social network to update their status with 'I love base2stay'.
Posted: 05 July 2010 | 13:28
Culture Secretary Jeremy Hunt intends to rectify the "hugely undervalued national asset" of tourism by producing a world-beating marketing plan. Janet Harmer reports.
Posted: 17 June 2010 | 16:44
Food service confectionery sales are worth 15% of the total market, so why does it feel like the major brand owners are overlooking the catering sector? John Porter examines how caterers can sell more confectionery
Posted: 13 May 2010 | 16:47
Cookery has never been bigger on TV, it seems, and many chefs say their businesses have prospered after an appearance on the small screen. Other hospitality
professionals can do well out of TV exposure, too - but it's important to be clear on exactly what you want to get out of the process...
Posted: 12 May 2010 | 11:38
Discount promotions in restaurants and pub operators’ value-led food offering have significantly changed the habits of UK consumers when eating out.
That’s the conclusion from a new half-yearly report on leisure spending by corporate restructuring advisers Zolfo Cooper.
Posted: 05 May 2010 | 14:39
Holiday Inn has launched its biggest ever advertising campaign to support the £650m global re-launch of the brand. The £65m Stay You campaign is designed to show how guests can relax and be themselves when staying at a Holiday Inn or Holiday Inn Express ...
Posted: 04 May 2010 | 15:00
Livebookings, the online restaurant marketing company, has appointed Matthew Aubrey-Batchelor as its chief technology officer. He joins the London head office team to manage Livebookings' software as a service (SaaS) platform and future technology projects.
Posted: 13 April 2010 | 12:30
Michelin-starred chef Gordon Ramsay has become one of the faces of the first national milk promotion campaign in 16 years. Ramsay and singer-songwriter Pixie Lott will sport milk moustaches in a bid to promote the dairy drink and reverse declining sales.
Posted: 12 April 2010 | 10:07
The British Hospitality Association (BHA) has called on political parties to take hospitality seriously, as part of its 'manifesto' ahead of the General Election. The BHA indicated that it wanted to lead a campaign against bureaucracy and regulation, which it feared was stifling the progress of small firms...
Posted: 07 April 2010 | 12:50
A pub in Dorset is giving customers a 50-50 chance to win a free meal by the toss of a coin. On Tuesdays, or "Toss-Up Tuesdays" as they are known at the White Hart pub in Bishops Caundle, near Sherborne, customers are invited to flip a coin at the end of their meal. If the coin falls on heads, the meal is free.
Posted: 24 March 2010 | 14:18
Potential hotel guests may soon be able to use Google Maps to search for properties to stay at and check room rates. Google has begun testing a service which will enable users to search for a hotel for specific dates and see the range of prices available. There will also be the opportunity...
Posted: 23 March 2010 | 11:26
The House of Lords is set to vote on the introduction of a series of new regulations for licensed operators, which will see a ban on "irresponsible" drink promotions, on Monday. The six "mandatory conditions" which are effectively additions to the Licensing Act 2003...
Posted: 12 March 2010 | 12:33
A dozen of France's most renowned chefs, led by Alain Ducasse and Joël Robuchon, have joined forces to set up 'Cuisine de France,’ an initiative designed to increase the standing of French cuisine in the world. "There's a prejudicial gap between the reality of French cuisine and its image...
Posted: 09 March 2010 | 14:09
Hotel groups continue to lead the way for hospitality in the latest UK Business Superbrands list, with Hilton ranked highest against its closest rivals Marriott and Sheraton.The UK Business Superbrands 2009 honours the strongest business-to-business brands in the UK.
Posted: 09 March 2010 | 10:30
The Government has been urged to clarify its proposed changes to the new mandatory code for licensed operators after concerns were raised they would be overly burdensome. Among the Mandatory Licensing Conditions, which are effectively additions to the Licensing Act 2003, are a ban...
Posted: 02 March 2010 | 12:03
S&N Pub Company (S&NPC) licensees are being offered the chance to sell dry cleaning, flowers, groceries and party planning through their pubs, as part of a new scheme to boost profits. The new S&NPC's programme, known as Bar Boosters, has seen the company link up with suppliers...
Posted: 26 February 2010 | 11:10
Marriott Hotels is recruiting celebrities and other Twitter users to provide the company with feedback on its recent £120m refurbishment programme.The campaign has invited users of Twitter to review the refurbished hotels by communicating their thoughts and experiences live ...
Posted: 23 February 2010 | 10:42
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