Marketing
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Letter of the week: Room to improve these vital feedback systems. Other topics covered in this week's batch of readers' letters include: TripAdvisor has to take control; don't let your utility bills run up; and how to be part of British Tourism Week.
Posted: 19 February 2010 | 15:29
A round-up of the weekend's news affecting the hospitality industry. News includes: Compass cuts sales decline and buys Canadian firm; Scottish hotelier to launch country’s first home-grown commercial wine; PizzaExpress named as Britain’s most valuable casual dining brand and more...
Posted: 08 February 2010 | 10:07
Story of the week: Caterer and Hotelkeeper launched a campaign this week to gain a commitment from the incoming Government to support the school meals service and continue investment in the wellbeing of the nation’s children. In other news, chef and food campaigner Rob Rees ...
Posted: 05 February 2010 | 14:29
The hotel industry is to urge the EU Commission to rethink the rules on online hotel reviews after a TripAdvisor list of the 10 “dirtiest” hotels in the UK sparked anger among hoteliers. Hotels that featured in the list claimed they had already seen cancellations and were concerned about the effect...
Posted: 04 February 2010 | 11:25
The InterContinental Hotels Group (IHG) has responded to the recent increase in Hilton HHonours’ hotel rewards rates by offering consumers a chance to gain back their “lost” loyalty points. IHG say that the increases in Hilton HHonours’ hotel rewards rates effectively devalue their members’ points...
Posted: 04 February 2010 | 10:57
The Society of Independent Brewers (SIBA) is backing this year's National Cask Ale Week with £40,000 support package to help promote cask ales. The package includes promotional packs, worth £30 each, which will be given to the first 1,000 pubs on SIBA's Direct Delivery Scheme (DDS) to apply.
Posted: 01 February 2010 | 10:30
Story of the week: Spanish celebrity chef Ferran Adrià dominated the news this week with the announcement at Madrid Fusion that he is to close his three-Michelin-starred restaurant El Bulli for two years. Still on the theme of iconic chefs, French patissier-chocolatier Pierre Herme...
Posted: 29 January 2010 | 16:01
Greene King's tenanted Pub Partners division has launched a new campaign to encourage more pubs to attract more women aged 35 and above to visit pubs. Pub Partners has asked fifty of its female licensees to assess what it offers at its pubs for the 'SWAG' (Sassy, Wise and Grown Up) market ...
Posted: 27 January 2010 | 16:27
Cask ale lovers will be able to brew their own beer virtually thanks to a new free iPhone app from Greene King called iBrew. The app allows users to choose a mix of hops, barley, water and yeast, before shaking the device to create a pint. The programme also allows beer enthusiasts...
Posted: 12 January 2010 | 14:47
Story of the week: It’s been the longest cold spell in 30 years, and Caterer reports on a number of hotels that have provided solace for motorists stranded by the heavy snowfall. Hotels reported buoyant bookings over Christmas and New Year and a year-on-year improvement in business...
Posted: 08 January 2010 | 15:27
There's more behind the success of a new restaurant than just opening the doors and providing good food. Tom Vaughan looks at different strategies for success.
Posted: 08 January 2010 | 14:30
InterContinental Hotels Group (IHG) has secured a multimillion-pound exclusivity deal with over-fifties holiday specialist Saga for its short breaks programme. The three-year deal, effective this month, sees the hotel group offer competitive room rates and food and drinks discounts...
Posted: 07 January 2010 | 11:23
Hotel guests are being enticed by increasingly generous loyalty programmes from Starwood Hotels & Resorts Worldwide and Marriott Hotels. Starwood’s loyalty programme, Starwood Preferred Guest, has a new More Nights=More Rewards promotion that rewards all stays with double, triple and quadruple...
Posted: 06 January 2010 | 14:27
JD Wetherspoon has provoked controversy for the second year running by re-launching its controversial “January sale” campaign – and extending it to glasses of wine and shots of gin.
Starting from today and running until January 18, Greene King Ruddles....
Posted: 04 January 2010 | 11:55
Danny Pecorelli, managing director of Exclusive Hotels and Master Innholder (Twitter name: @FoodHero) has been experimenting with the different forms of user-generated content and social networking. "A huge amount has been made recently of Web 2.0 and user-generated content.
Posted: 18 December 2009 | 07:00
Angela Kallinger of the Maybourne Hotel Group has been named Young Marketer of the Year in the 2009 Hotel Marketing Awards. Kallinger was praised by the judges for her contribution to marketing from an ecommerce perspective. “She took on a tough role and had a lot of responsibility delegated...
Posted: 15 December 2009 | 15:04
A round-up of the weekend's news affecting the hospitality industry. News includes: Andrew Coppel to chair Alternative Hotel Group; M&B’s boardroom battle continues; Hugh Osmond on lookout for struggling leisure company;Toptable to launch mobile phone apps and expand coverage; and more...
Posted: 14 December 2009 | 10:16
The Advertising Standards Authority has upheld its original decision against a television advertisement for Tetley, after complaints about implied health benefits. Following an initial ruling that the advertisement should be taken off-air, Tetley requested an independent review...
Posted: 07 December 2009 | 15:32
A Kilmarnock hotel has launched a publicity campaign offering cut-price events to assure local residents and businesses that it is open for business. The 46-bedroom Howard Park hotel has been knocked by a rumour that the business is closing, fuelled by the fact that the company which owned the property...
Posted: 02 December 2009 | 08:00
A round-up of the weekend's news affecting the hospitality industry. News includes: Premier Inn seeks legal advice over Travlelodge ‘refund’ campaign; M&B shareholder blocks appointment of new chairman; Toby ; Michelin-starred chefs on menu at Edinburgh’s Christmas food fair and more…
Posted: 30 November 2009 | 10:25
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