Marketing

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VisitBritain to tone down gay advertising

VisitBritain logoVisitBritain is to tone down its overt sexual advertising to potential gay holidaymakers, after research found the market was turned off by the stereotypical portrayal.
Posted: 14 February 2007 | 10:03

Don’t forget the singles on Valentine’s Day

Focusing solely on couples for Valentine’s Day misses a potential business opportunity to market to singles, according to market analyst HVS.
Posted: 12 February 2007 | 17:42

Clampdown on businesses that post fake reviews

Hotels and restaurants that post positive online reviews about themselves under false identities could face criminal prosecution when consumer protection laws are strengthened next year.
Posted: 12 February 2007 | 17:04

Hotel branding

Caterer looks at the issue of branding and how it's altering the business landscape of the hotel industry
Posted: 09 February 2007 | 11:18

CatererTV: Big Sleep hotel owners on why they invited a TV crew to their hotel

Lulu Anderson & Cosmo Fry What are the pros and cons of making a TV documentary about opening a hotel?
Posted: 07 February 2007 | 16:09

Inviting a TV crew to your hotel

Setting up a hotel is hard work, but imagine doing it under the constant scrutiny of a documentary team. That's what the owners of the Big Sleep hotel in Cheltenham have been doing over the past four months. Tom Vaughan reports on the problems of inviting a TV crew into your hotel
Posted: 07 February 2007 | 12:34

Benefits of Olympic Games will not come automatically, warns Visit London boss

Olympic StaduimThe benefits of the Olympic Games will not come automatically and businesses and government must rise to the challenge, Visit London chief executive James Bidwell has warned.
Posted: 16 January 2007 | 11:15

Catch up for Christmas

Some people leave organising their Christmas parties to the last minute, so don't think it's pointless to be marketing Christmas bookings at this late stage. Marketing experts Ann Elliott, Guy Holmes and Paul West have plenty of tips to boost Christmas trade and keep the momentum going right through January and February
Posted: 23 November 2006 | 00:00

How can we promote our image as a restaurant?

Wet sales have overtaken dry at our restaurant, and drinkers are driving away the diners.
Posted: 16 November 2006 | 00:00

How can we raise our visibility among core corporate players, especially to fill distressed inventory?

We are a small hotel chain but we cover many key UK cities. How can we raise our visibility among core corporate players, especially to fill distressed inventory?
Posted: 02 November 2006 | 00:00

Marketing move now

Further to Bob Cotton's opinion (Caterer, 19 October, page 23) - it's vital that the Government wakes up and smells the coffee regarding England's marketing.
Posted: 26 October 2006 | 00:00

Is there a plan for England?

Bob Cotton, chief executive of the British Hospitality Association, poses some questions to the incoming chairman of VisitBritain
Posted: 19 October 2006 | 00:00

What? Now Wembley isn't big enough?

More bad news for Wembley. We hear the stadium's inaugural bash was recently cancelled
Posted: 19 October 2006 | 00:00

The Hotel marketing Association launches Young Marketer award

The Hotel Marketing Association (HMA) has launched a new award to recognise marketing talent in the industry.
Posted: 13 October 2006 | 10:51

Timeshare industry faces a new era

Marketing and branding consultant Lawrence Hefler, founder of Hefler International, has identified seven key trends that will transform the timeshare industry in the next few years.
Posted: 10 October 2006 | 10:39

Thistle Hotels launches review of marketing strategy

Thistle Hotels signageUK hotel group Thistle Hotels is reviewing its creative agency arrangements, according to a report in Marketing Week.
Posted: 05 October 2006 | 12:43

Brand power

Sarah LelicIn an increasingly competitive marketplace, how can restaurateurs leverage the power of the brand, asks Sarah Lelic, Editor, mad.co.uk?
Posted: 12 September 2006 | 15:55

Greene King sponsors Ant and Dec TV show

Greene King has signed a £1m contract with ITV to sponsor Ant and Dec's Saturday Night Takeaway show.
Posted: 07 September 2006 | 00:00

Greene King to sponsor Ant and Dec’s Saturday Night Takeaway on ITV

Greene King beer pumpsGreene King has signed a £1m deal with ITV to sponsor Ant and Dec’s Saturday Night Takeaway.
Posted: 04 September 2006 | 17:18

Ramada Jarvis to double internet marketing spend

Ramada logoHotel chain Ramada Jarvis is planning to double the amount of marketing spend it dedicates to the internet over the next few years.
Posted: 17 July 2006 | 09:53

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22nd August 2008