Marketing
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Almost everyone in the UK now has a mobile phone, and for the smart hospitality business that represents a great marketing opportunity. Daniel Thomas reports.
Posted: 27 November 2009 | 18:17
Workers take action to help employers survive recession; use Chrtistmas to boost January.
Posted: 27 November 2009 | 18:16
The rate of restaurant insolvencies has risen 25% over the last nine months and, in the run-up to Christmas, the industry could be facing its quietest festive season since the 90s, says PricewaterhouseCoopers. Quarter one of 2009 saw a record number of restaurant businesses fail...
Posted: 12 November 2009 | 15:53
Hospitality operators planning to exhibit at trade shows have been warned to keep an eye out for a scam that attempts to con exhibitors into signing costly advertising agreements. Optimum Events, organiser of the annual Hotel & Catering Show, is “strongly advising” exhibitors ...
Posted: 10 November 2009 | 08:00
In his first regular column, Peter Hancock explains why, despite being chief executive of luxury hotels marketing consortium Pride of Britain Hotels, he has yet to taste success. "Thirty years ago I worked as a waiter at a hotel and country club in Sussex, eventually becoming the general manager there ...
Posted: 06 November 2009 | 11:00
Promotional vouchers have proved a major success for high street operators, with three quarters of diners having cashed in on special deals in the last 12 months, according to research. The survey, by research company Grass Roots, was based on 260 mystery visits to the outlets ...
Posted: 03 November 2009 | 09:00
The luxury Red Carnation Hotel Collection has launched a new online marketing initiative offering exclusive deals to its Twitter and Facebook followers. Under the “Tweekends” scheme, Red Carnation will each week offer limited one-off fixed five-star and four-star rates for an unnamed property within its London collection.
Posted: 02 November 2009 | 09:00
Operators are advised to build their brands so that pubs, restaurants and hotels become known for more than promotional deals. Emma White and Gemma Sharkey report.
Posted: 30 September 2009 | 11:15
Restaurant group Clapham House said the UK eating out sector continued to see widespread discounting and promotional activity hitting net margins. In a trading update, the owner and operator of Gourmet Burger Kitchen (GBK), the Real Greek and Tootsies restaurant chains said while revenue ...
Posted: 30 September 2009 | 08:00
Enforcing minimum pricing on alcohol and banning promotions would save hundreds of lives every year, according to research conducted by Sheffield University for the Scottish Government. A minimum price of 40p per unit of alcohol would cut alcohol-related deaths by 20% ...
Posted: 29 September 2009 | 08:00
A hotel booking engine that enables travellers to book accommodation at the last minute using the social networking site Twitter has been launched today. The privately-funded Inoqo provides a platform for hotels to advertise accommodation packages that are available in the next 48 hours on Twitter...
Posted: 22 September 2009 | 10:00
Lager brand Carling is devoting £10,000 worth of free advertising space to promote local pubs at this week’s Carling Cup football matches. Thousands of people will see the adverts for pubs located near the grounds of Manchester City, Bolton, Nottingham Forest and Aston Villa ...
Posted: 22 September 2009 | 09:00
Story of the week: Industry figures pay tribute to Keith Floyd, the legendary chef, restaurateur, TV chef and bon viveur, who has died aged 65. Celebrity chef Tom Aikens has introduced a bring your own (BYO) alcohol policy at his Michelin-starred restaurant in London's Chelsea for two months.
Posted: 18 September 2009 | 16:15
Twitter first entered public consciousness as the platform used by celebrities such as Stephen Fry, Jonathan Ross and Lily Allen to reveal their innermost thoughts/witter on about nothing much, but as the recession hit marketing budgets, hospitality operators have begun to realise its value as a free and effective way of promoting themselves.
Posted: 17 September 2009 | 15:38
Pubs and restaurants offering discount vouchers are being warned that customers will continue to expect value deals even when the economy improves. Accountancy firm Deloitte advises pubs to be wary of undermining the long term benefits of building a brand by offering continuous discounts.
Posted: 17 September 2009 | 12:39
Nightclub operator Luminar is seeking to attract a more mature, solvent clientele in order to boost business during the recession. Chief executive Stephen Thomas announced plans to focus on the expanding “divorced, single and dumped” market to lessen Luminar’s reliance ...
Posted: 15 September 2009 | 11:07
The University of Leeds has appointed a new e-commerce co-ordinator for their residential and commercial services (RCS) team. Matt Hamnett, who joins from the University of Manchester, will oversee the website offering and e-communication of the RCS department.
Posted: 14 September 2009 | 14:12
The future of VisitEngland's accommodation bookings system, EnglandNet, is in jeopardy after a complaint to the European Commission claimed it contravenes EU competition laws and wastes taxpayers' money. The complaint, made by Helpful Holidays - a holiday cottage letting agency ...
Posted: 03 September 2009 | 13:00
Staff and managers of a hotel in New York City’s Meatpacking District are being encouraged to strip off and pose provocatively in the building’s floor to ceiling windows in order to draw attention to the hotel. After the Standard hotel opened late last year, naked and semi-dressed staff members were encouraged ...
Posted: 27 August 2009 | 09:00
Pub group Barracuda’s bar chain Varsity is rolling out a series of promotions for students ahead of the infamous university “freshers” weeks this September and October. Students who purchase the £1 loyalty cards – Vcards – from any of Varsity’s 26 bars will have access to online discounts ...
Posted: 27 August 2009 | 07:00
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