Marketing

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Timeshare industry faces a new era

Marketing and branding consultant Lawrence Hefler, founder of Hefler International, has identified seven key trends that will transform the timeshare industry in the next few years.
Posted: 10 October 2006 | 10:39

Thistle Hotels launches review of marketing strategy

Thistle Hotels signageUK hotel group Thistle Hotels is reviewing its creative agency arrangements, according to a report in Marketing Week.
Posted: 05 October 2006 | 12:43

Brand power

Sarah LelicIn an increasingly competitive marketplace, how can restaurateurs leverage the power of the brand, asks Sarah Lelic, Editor, mad.co.uk?
Posted: 12 September 2006 | 15:55

Greene King sponsors Ant and Dec TV show

Greene King has signed a £1m contract with ITV to sponsor Ant and Dec's Saturday Night Takeaway show.
Posted: 07 September 2006 | 00:00

Greene King to sponsor Ant and Dec’s Saturday Night Takeaway on ITV

Greene King beer pumpsGreene King has signed a £1m deal with ITV to sponsor Ant and Dec’s Saturday Night Takeaway.
Posted: 04 September 2006 | 17:18

Ramada Jarvis to double internet marketing spend

Ramada logoHotel chain Ramada Jarvis is planning to double the amount of marketing spend it dedicates to the internet over the next few years.
Posted: 17 July 2006 | 09:53

Best Independent Marketing Campaign - The Lavender House

catey winner 2006The decision to open a cookery school at the Lavender House was described by the judges as an enterprising and creative move by a husband-and-wife team who had neither marketing experience nor a large budget.
Posted: 13 July 2006 | 00:00

Best Group Marketing Campaign - Exclusive Hotels

Exclusive hotelExclusive Hotels' Breakfast at Tiffany's-themed promotion had all the hallmarks of a quality marketing campaign.
Posted: 13 July 2006 | 00:00

Is advertising worth the expense?

There's been a dip in sales at my restaurant over the last two months and I need to take action. Is advertising worth the expense?
Posted: 29 June 2006 | 00:00

12 things that changed hotels

What is the single most important concept that has changed the hotel world in the past few decades? We asked some of the country's top hoteliers - and came up with 12. David Harris reports
Posted: 15 June 2006 | 00:00

Crisis communications guide

Robert Wright, managing director of hospitality PR and marketing agency Davies Tanner, advises on how to deal with the media in the event of a crisis
Posted: 01 June 2006 | 00:00

'Emotive branding is the future'

Starwood Hotels & Resorts is moving away from priced-based competition and traditional segmentation to focus on "emotional branding".
Posted: 01 June 2006 | 00:00

Cumbrian hotel offers haven for World Cup ''football widows''

footballA hotel in the Lake District has banned any mention of football during the World Cup in an attempt to drum up business from “football widows”.
Posted: 30 May 2006 | 15:53

How to market a new restaurant

Lock Dining Bar, TottenhamWhatever your location, intelligent and cost-effective marketing is a must when starting out. Emma Allen looks at two new restaurant openings - in Henley-on-Thames, Oxfordshire, and Tottenham, north London
Posted: 25 May 2006 | 00:00

Soul survivor

CHOT 250506In late 2004 Momma Cherri's Soulfood Shack was on the point of collapse when the owner applied to take part in Ramsay's Kitchen Nightmares. Now, as she opens her second outlet, Charita Jones tells Simon Wright about a remarkable revival
Posted: 25 May 2006 | 00:00

Michels plans £1b hotel fund - For more hospitality stories, see what the weekend papers say

weekend papersA round-up of the weekend news affecting the hospitality industry. News includes: GI Partners buys Noble House Leisure restaurants; Punch to sell 35 gastro-pubs; UK wine sales flatten; McDonald’s to refocus on burgers; Benjys accused of misleading franchisees
Posted: 22 May 2006 | 11:20

More credit for online sector

There was much to commend in your report (Caterer, 4 May, page 36) on relations between the hotel and online sectors.
Posted: 11 May 2006 | 00:00

Round table: Online hotel booking

Following a high-profile bust-up, relations between hoteliers and online distributors have been rocky in recent years. With this in mind, Caterer and online travel brand Opodo brought together some leading players in the field of hotel distribution to slug it out
Posted: 04 May 2006 | 00:00

Starwood joins the hunt for De Vere... For more hospitality stories, see what the weekend papers say

weekend papersA round-up of the weekend's news affecting the hospitality industry. News includes: Pizza chain threatened by legal action; Plan for history theme parks; Scotland to ban drinking in parks and more...
Posted: 02 May 2006 | 11:10

10 ways to improve your website

It's no good running a five-star hotel if your website is only one-star. And how will potential clients surfing the internet know your restaurant is top-class if your online promotion is second-rate? Ross Bentley offers some solutions
Posted: 27 April 2006 | 00:00

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