Marketing
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The sun is shining, and the weather is sweet...and even restaurateurs in the UK have kept their sunny disposition. They remain confident that they will outperform the economy over the next two years - despite a lack of funding for growth or expansion.
Posted: 21 August 2009 | 17:18
If last weekend's Observer is to be believed, the golden arches of McDonald's will loom large over participating venues in the 2012 London Olympic Games.
Posted: 13 August 2009 | 13:51
The Royal Lancaster hotel in central London is changing its name to the Lancaster London next month. The 416-bedroom property overlooking Hyde Park is rebranding to reflect its central London location and is marking the relaunch with a series of special offers.
Posted: 13 August 2009 | 08:00
Guy Holmes, marketing consultant at Captivate Restaurants, warns that now is the time to start planning in order to achieve a profitable Christmas.
Posted: 12 August 2009 | 14:27
When Jeremy Rata, managing director of Bovey Castle and a Master Innholder, was little, if you were branded you were either a cow or a coward. Then came Daz, Shell and Esso. Overnight, branded meant good, unbranded meant bad. But has it gone too far?
Posted: 05 August 2009 | 12:40
Marston’s is the latest pub operator to use satellite navigation to ensure its pubs are brought to the attention of potential customers wherever they are in the country. Motorists can now flag up all 1,700 of Marston’s outlets via a free application for their sat navs which flashes the pub group’s logo ...
Posted: 04 August 2009 | 11:00
A Premier Inn advert has been slammed as misleading by the Advertising Standards Authority. The advertising watchdog ruled the hain’s ‘Everything you’d expect at a four star hotel. At a Budget Price’ press advert breached truthfulness clauses and said it should not appear again in its current form.
Posted: 03 August 2009 | 14:16
If you don't tell your customers about your wines, you're not going to sell them. James Aufenast provides 10 ways of marketing your vinous assets.
Posted: 22 July 2009 | 15:27
Hilton and Compass Group are the highest-ranked hotel and contract caterers respectively in the latest UK Business Superbrands 2009 list. The UK Business Superbrands 2009 honours the strongest business-to-business brands in the UK. Google topped the list which saw Michelin...
Posted: 22 July 2009 | 10:44
WINNER: The Swan, West Malling
Sponsored by: Hotelympia
Posted: 10 July 2009 | 16:26
WINNER: Cambridgeshire Catering and Cleaning Services
Sponsored by: KLIX, a Mars Drinks brand
Posted: 10 July 2009 | 16:26
One in four diners in the UK will only visit a restaurant if it offers a discount, market research has found. A survey by price comparison website moneysupermarket.com, which questioned more than 5,000 consumers, showed that 26% of diners will choose an establishment offering ...
Posted: 06 July 2009 | 11:54
Despite the gloom of the recession, there are real opportunities for UK hoteliers to attract sales from the euro zone, while the pound is weak. The best way to target this market is online, using search engines, as Emily Manson explains
Posted: 19 June 2009 | 14:32
A round-up of the weekend's news affecting the hospitality industry. News includes: Lloyds makes £450m loss on Admiral Tavern; Reuben brothers make £48m bid for Premium Bars and Restaurants;
Fergus Henderson learns Eritrean cooking to support refugees; Premier Inn launches price war ...
Posted: 15 June 2009 | 10:27
School caterer Brookwood Partnership has launched a dedicated TV channel on its website showcasing contracts, recipes and its corporate responsibility projects. Last year’s Food Service Catey winner has recruited former BBC business correspondent Nik Wood to lead the project...
Posted: 11 June 2009 | 15:28
Small and medium-sized hospitality businesses will struggle to benefit from the 2012 Olympics in London because of a “draconian” change in marketing legislation, experts have warned. The Olympics Act (2006) has added more words that must not be used in conjunction with each other ...
Posted: 10 June 2009 | 07:30
McDonalds has denied reports in the national press that it is to open its McCafé chain in Britain.
Posted: 04 June 2009 | 12:12
Budget hotel chain Travelodge has been criticized by the Advertising Standards Authority (ASA) for its “misleading” campaign. In its adverts Travelodge made a direct comparison to InterContinental Hotel Group’s budget brand, Express by Holiday Inn.
Posted: 15 May 2009 | 16:29
Hotel companies are turning to increasingly aggressive tactics to win market share in the face of ever-tougher trading conditions. Last week, hotel consortium Best Western Hotels responded to Whitbread's plans...
Posted: 14 May 2009 | 07:00
Dolce Hotels & Resorts has introduced its own “preferential” euro exchange rate for in an attempt to attract UK event bookers to its European properties.
The “Dolce exchange rate” will see event bookers in the UK benefit from €1.2 for every £1 ...
Posted: 12 May 2009 | 08:30
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