CATERER EATS OUT
Marketing
Pages 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | Previous | Next Making the most of Christmas cheer
Marketer joins Little Chef board
Travelodge may axe BuckleTravelodge looks set to part company with director of brand marketing and former easyJet marketing chief Alistair Buckle after less than a year. Blockbuster teams with McDonald'sVideo and DVD rental company Blockbuster and fast food chain McDonald’s are launching a joint promotion this week. McDonald's not up to scratch
Premier Travel Inn launches late booking scheme
Lords hotel caters for cricket addicts
Gay marriagesA change in the law in December allowing gay people to marry provides a great opportunity to boost your income.
Developing a press packPutting together a good press pack, containing background materials and resources about your organisation, can help journalists quickly gather information he or she needs and hence improve your chances of good coverage.
Survey reveals hotel brochures creativity with the truth
Welcome Break joins KFC to bypass ad ban
Brand new marketGuests often seek little mementos of their stay at your hotel, and helping themselves to the toiletries is a favourite solution. So why not boost your revenue and your profile by offering them an attractively packaged range they'd be happy to pay for? Marketing a restaurantA fully operational restaurant with trained staff in both the kitchen and front-of-house, and a menu backed up by a full larder and wine cellar, is ready to welcome customers. Making profit whilst the sun shines
Be awareGraeme Cushion, solicitor at licensing solicitors Poppleston Allen, looks at the pitfalls in bars of poor lighting and cleaning that can result in licensees falling foul of random ABV testing How to conduct market researchMuch of market research is straight forward common sense. Data marketing and the lawThe implementation of the Privacy and Electronic Communications (EC Directive) Regulations 2003, which govern electronic marketing - for example, e-mails and text messages - was a big change for business. Planning a PR campaignThere's a temptation among some companies to see PR as an opportunistic and reactive discipline rather than something planned and methodical. Marketing a restaurantA fully operational restaurant with trained staff in both the kitchen and front of house, and a menu backed up by a full larder and wine cellar, is ready to welcome customers. However, customers don't magically appear out of nowhere; they need to be informed about the establishment, persuaded to make a visit and then encouraged to return. Evaluating results of PROnce you've started a PR campaign, it's vitally important to monitor results carefully to ensure you're fulfilling your objectives and so that you can respond quickly if any coverage is misleading or negative. Pages 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | Previous | Next |
Most Viewed ArticlesLatest Blog Posts |
