Marketing
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The recent Domino's Pizza YouTube scandal was a stark example of how damaging the wrong kind of online exposure can be. But if you get it right, social media can be a powerful way to promote your business, engage with customers and give you the edge, as Caterer reports
Posted: 08 May 2009 | 17:20
A round-up of the weekend's news affecting the hospitality industry. News includes: Mexican hotelier outlines a week hit by swine flu; IHG launches energy-saving website ; London hotel evacuated over chemical found with dead bodies; Punch seeks financial advisers after banking breach; and demand soars for Holiday Inn’s credit-crunch wedding package
Posted: 05 May 2009 | 11:22
Accor Hotels has agreed to offer 5,000 free rooms to small UK businesses chasing foreign business as part of the “Backing Britain” campaign launched earlier this week.
Posted: 01 May 2009 | 14:10
InterContinental Hotels Group (IHG) has launched its biggest-ever free nights offer, giving away almost five million free nights at over 4,000 hotels worldwide.
Posted: 29 April 2009 | 14:28
With a tough 2009 well underway how are our operators coping? Part three of our year-in-the-life of six hospitality businesses in the UK looks at marketing a property ...
Posted: 24 April 2009 | 18:32
Chris and Rosie Robinson incorporate the image of the historical Stephan Langton character in all customer communications. They actively market the pub by advertising on Google AdWords; appearing in internet directories; sending twice-yearly e-mail shots; featuring in local newspapers and parish magazines; carrying out direct-sales activities, leaflet drops and sponsoring local school and village events.
Posted: 24 April 2009 | 18:25
Owners Colin and Hari Fell are in the process of re-writing the in-room folders, which mentor Robin Hutson felt were "a bit like orders being barked at guests".
Posted: 24 April 2009 | 18:20
After advertising in a number of glossy magazines at a high cost and small return, proprietor Karen Williams decided to go down a different route to market her business.
Posted: 24 April 2009 | 18:13
Mentor Rupert Clevely is single-minded as to the approach pubs and restaurants need to take towards the recession. "Making sure the customer has fun is going to be paramount in this climate," he says. "That is your job - and my job - right now."
Posted: 24 April 2009 | 17:54
"Many hotel operations cut their marketing and training during a recession," says owner Louis Naudi, "but my view is that you never cut it."
Posted: 24 April 2009 | 17:29
What we learnt about marketing this month.
Posted: 24 April 2009 | 15:25
Most people don't make a decision about what they are going to drink until they get to the bar, so make sure that your wine offering is clearly visible in an impactful display with clear pricing. Placing tent cards and table-talkers around the venue is another way to signpost your offering by the glass and is a great tool for advertising promotions.
Posted: 24 April 2009 | 15:17
Whether you're shouting about the launch of a theme night, a new-look bar or work you're doing in the community, a well-written press release allows you to share good news and future events with the press.
Posted: 24 April 2009 | 15:06
Over the past few weeks, Beacon director Chris Durant has been on a grand tour of the country visiting the chosen businesses to find out more about their successes and challenges. Porthmadog first, followed by Bristol, Gloucestershire, London and Kent. The Isle of Wight visit is next.
Posted: 24 April 2009 | 00:00
To run a successful business, it's crucial to have an understanding of your customer base so that you can make your offer really stand our from the crowd.
Posted: 24 April 2009 | 00:00
More than two thirds of hoteliers have seen year-on-year bookings drop since the start of 2009, with 17% admitting that numbers have fallen significantly, exclusive research has revealed.
Posted: 07 April 2009 | 07:30
We can expect more ‘knocking’ campaigns in the retail coffee industry, a marketing magazine has said following Costa’s new advertising campaign, which consists of a direct attack on Starbucks.
Posted: 31 March 2009 | 14:53
Mayor of London Boris Johnson has today launched a £2m marketing campaign for the capital to attract overseas tourists called Only in London.
Posted: 23 March 2009 | 14:15
A round-up of the weekend's news affecting the hospitality industry. News includes: BHA seeks delay in reform of restaurant tips; Scottish hotels cut prices and offer freebies; Curry college needed to save Indian restaurants; Chief medical officer recommends minimum alcohol price.
Posted: 16 March 2009 | 10:06
Hand Picked Hotels group has entered into a sale and marketing agreement with London luxury hotel Flemings Mayfair.
Posted: 06 March 2009 | 12:05
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